On Wednesday, PURA was part of a joint announcement with
The more excellent news is that its developing Women's Health CBD product line could be the first of many deals expected through the previously announced product partnership under PURA's Farmersville Hemp Brand initiative. That deal leverages IP owned by PAOG covering research into CBD extraction processes and is patent protected (
That's the plan. And its not about nutraceuticals, either. PURA recently entered an LOI with publicly traded
But good news for UCASU investors is excellent for PURA investors too. Its shares are rising as the company continues to make progress on a number of initiatives that could turn milestones into catalysts by the end of the year. And with its deal with UCASU likely closing in November, a significant catalyst is already in sight. What's in play? Frankly, quite a bit.
A Mission To Exploit Billion-Dollar CBD Markets
Foremost, a financing deal with UCASU accelerates PURA's plans to penetrate the hemp markets and embed themselves as an early player in what is becoming a multi-billion dollar industry. But, it's more than a simple real-estate deal. For PURA shareholders, the benefits extend further by extending the reach of the agreement to its Farmersville Hemp Brand partners.
Notably, those deals include development and logistics deals with
In fact, with UCASU potentially assisting USMJ, PAOG, and ALKM, PURA will be well-positioned to emerge in 2022 as a fully integrated product development and distribution company. And keep in mind, UCASU may be able to bring more to the table. With its stock trading at about
Still, there's more in the works, with PURA capitalizing on opportunities in 2021 to make 2022 its breakout year.
A Tailwind Of Opportunity
The great news for PURA and its investors and they are doing well in the face of unprecedented business challenges. Despite a crippling pandemic that put a near halt to global business and sent micro-cap stocks crashing, PURA has been actively taking advantage of creating a more prominent company by combining the strengths of many. Its Farmersville project is a prime example.
That coop exemplifies that how thinking out of the box can lead to potentially enormous success. Rather than fighting the industry behemoths head-on, PURA is instead taking a track to combine forces with smaller companies with different levels of expertise and interests in the sector. The plan has been described by PURA as launching an initiative to build a cooperative of hemp growers and processors all selling under one brand name, Farmersville Hemp, similar to how Sun-Maid Raisins collectively markets for growers all selling under one brand name. Hence, while the package says Sun-Maid, multiple growers and logistical partners contribute to getting a final product to market. The result turned a small company into a global raisin-selling giant. It's a model PURA extends to exploit.
And there's no reason they can't. That's especially true after acquiring its 72-acre parcel of land last year to establish its presence. Now, not only is that land going to be improved, PURA teams with an investor group that recently announced expanding its strategy to enter the cannabis and hemp real estate market. The expected closing follows another deal where PURA confirmed its partnership with
52-Week Highs In The Crosshairs
In fact, a bigger part of the near-term value proposition lay in PURA's interests in partnerships to get CBD-based nutraceuticals to market. Those deals tap into a roughly
And with PURA partnering with PAOG in its commercialized nutraceutical initiatives and now expected to close a deal to finance its buildout, PURA has never been better positioned to create shareholder value in the coming weeks and quarters. This could become an instance where investor patience is indeed a virtue.
Moreover, with PURA leveraging the expertise of many toward a common revenue-generating goal that exploits opportunities in growing, developing, and marketing multiple hemp-derived and CBD products, that patience may be well rewarded.
Q4 Initiatives Put PURA On 2022 Launch Countdown
And investors can't forget that PURA is positioned to benefit from its other interests in addition to those mentioned. Its EVERx CBD-infused sports water is one having tremendous potential. Sales of that product were trending toward the
Other deals with
The most excellent news is that PURA is creating a company that can be competitive in multiple multi-billion dollar sector opportunities. Also, its mission is diversified, which mitigates risk and adds potential for multiples of revenue expansion. So, while shares are doing well, there's plenty of reasons to justify the bullish sentiment.
Thus, for PURA investors, timing is everything. And its time may be now. Is PURA's 52-week high in of
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