Under the deal,
A representative for Corus says Pluto TV will also host live streams of
Pluto TV is the latest brand to step into the underdeveloped Canadian market of "live TV" streaming options, which provide a diverse selection of free programming with ad breaks streaming in a continuous feed, rather than offered on-demand.
The design of "live TV" services evokes the experience of channel surfing with an on-screen programming guide that outlines the schedule.
Details on Pluto TV's Canadian lineup haven't been announced, but in
In Canada, the Roku Channel is one of the few comparable services. Its channels include one dedicated to Canadian films, a marathon of "Baywatch" and several devoted to music videos from the 1980s, 1990s and other niches.
Pluto TV arrives as some industry observers suggest an explosion of paid streaming services in recent years has led the market to a saturation point. That may leave an opening for companies looking to sell a no-commitment alternative to consumers looking to reduce their monthly bills.
Various ad-supported, free on-demand streaming options already exist in
Executives at
This report by
Companies in this story: (TSX:CJR.B)
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