Peekaboo Beans Inc. announced the launch of their pre-spring capsule February 24, 2022. PK Beans is a long standing beloved Canadian brand, one that children ask for by name and parents purchase, investing in the quality and value that comes from positive ethics, sustainability initiatives, Oeko-Tex Certification, keeping garments free of harmful chemicals commonly found in clothing dyes. This makes PK Beans a product both children and parents feel good about.

This strong capsule collection is a preview of what is to come throughout the year and pays homage to the roots of the Company and the children PK Beans exists for. PK Beans goal is to curate small contemporary collections that mix and match for easy dressing, solving a variety of independence and clothing struggles for kids and parents. This launch consists of 32 new styles and colours for boys, girls, and babies; continuing the Company's recent size range expansion from 0 to size 12 and featuring gender neutral colours and designs.

Given the transformational business activities the company has launched over the past year, along with strong marketing initiatives, the company is optimistic about their upcoming marketing campaign. The Company has also entered into a digital marketing agreement with TD Media, LLC d/b/a Life Water Media ("Life Water") to carry out promotional activities on behalf of the Company. Pursuant to the terms and conditions of the Agreement, Life Water will provide certain digital marketing services to the Company for a term of one month (the "Term"), beginning on March 2, 2022.

The term is expected to end on April 2, 2022 but may be extended at the election of the parties. The Services will include an investor awareness campaign, and digital display traffic on the google ad network. In accordance with the terms of the Agreement, the Company will pay Life Water USD 158,870 plus applicable taxes for the Term.

If the Term is extended pursuant to an addendum to the Agreement, the Company may pay additional negotiated fees to Life Water. Ty Hoffer, Managing Member of TD Media, LLC, will be providing the services to the Company on behalf of Life Water. Neither Mr. Hoffer nor Life Water have been compensated in any other manner, and no securities have been issued in connection with Life Water's engagement.