Pennexx has announced its initiative to creating applications to enhance its current https://yoursocialoffers.com Your Social Offers (YSO) platform. Pennexx has been developing this application in conjunction with OEM manufacturers to be compatible with Android and Apple IOS smartphones and tablets as well as Microsoft Windows and Google Chrome laptops and tablets. This application will generate new and exciting opportunities for the YSO brand because it enhances its availability and functionality. The company is working on contracts with OEM manufacturers and resellers to have the software pre-installed (preloaded and bundled) on devices to create an immediate value to shareholders and the company's revenues while creating a unique benefit to users who receive these devices. By preloading the YSO app on user's devices and the simple click of the YSO icon, they eliminate the need for users to navigate the internet to locate the product themselves. Users will automatically be introduced to YSO and learn about the benefits of the product. This application will also be made available in the Google and Apple Store, providing a great deal of visibility and easy access to the consumer. This App will give users more functionality, such as being immediately notified when they are in the vicinity of a YSO merchant, locating products by scanning in-store barcodes, and the ability to search for products, services, and merchants directly from the App. It will also include features for the user to make redemption and management of coupons easier. Consumers can show a merchant their coupon with a simple click eliminating the need to open an email with the coupon. According to Medium.com https://medium.com/@KNOWARTH/9-advantages-of-mobile-apps-over-responsive-ecommerce-websites-6aed1e6db0d8, there are nine advantages to a mobile smartphone app as opposed to the responsive website access that YSO currently offers. They include: Faster access; A more personalized experience; Instant online and offline access, excellent when you may have limited coverage inside a merchant; Utilization of geolocation features; Push notifications keeping the user engaged; Specific branding and design; Increased productivity and reach quicker; More interactive engagement keeping users interested; and Advantages with in-app content as well as directing users to website content.