Pennexx has successfully launched its beta test at six restaurants in a very short time period and that number will be growing. YourSocialOffers.com (YSO) allows new or existing customers to register and share on Facebook and receive rewards from these merchants. Their Facebook friends will receive the same merchant reward when they register and share with their friends, and so forth and so on in a viral manner. This allows the merchant to build their business when new customers come in and redeem their rewards. These establishments now have the ability to continuously provide special offers to these new (as well as established) customers for their loyalty and patronage.