PJSC Sberbank : Culture Minister Olga Lyubimova presents third season premiere of Artifacts. Culture Detective

The third season of Artifacts. Culture Detective - a joint initiative by National Priorities, My Planet TV channel, UMG Studio, and the multimedia service Okko, which is being implemented with the media support from the Culture national project - was presented at Tavrida. ART-2021 by the Minister of Culture of Russia Olga Lyubimova, the creative producer of My Planet TV Roman Lobashov, project host Andrey Ponkratov, and External Communications Director at Okko Anna Zayarina.

Artifacts. Culture Detective is a series of exciting quest films about the past, present and future of the regions of Russia. Interesting and little-known facts are revealed through the history of works of art and museum exhibits. The third season of art investigations speaks about the artifacts to be found in museums in Pskov, Astrakhan, Volgograd, Zaraysk and Saratov. The cities were chosen in an online poll by over 7,000 users.

It is essential that our dearest museums that we love so much are adding more and more multimedia-related projects. Implementing the Culture national project, we create multimedia guides raising visitors' awareness about masterpieces and the people who created them. This project encompasses a variety of museums and regions. Domestic tourism is evolving in Russia, and we are very happy when such timely and proper collaborations between cultural institutions, television, multimedia, and the Internet give birth to projects that help people plan their leisure time and travel.

Olga Lyubimova

Minister of Culture of the Russian Federation

In the first movie, The Battle on the Ice: Following Alexander Nevsky's Path, which is dedicated to the Grand Prince's 800^th anniversary, well-known collector Andrey Ponkratov went to Pskov lands where the famous battle happened. Viewers will see what the Crow Stone looks like - the annals say it's the main reference point for finding the exact place of the battle. The birds Petrov-Vodkin depicted in a sketch will give tips to the host on what direction to look into in his quest. The first episode of the new season is premiering on September 10 on Okko and on September 11 on My Planet TV.

Each one of the quest movies was POV shot using a special helmet, allowing viewers to see reality through the eyes of the popular host Andrey Ponkratov. He said hello to festival guests from Buryatia where he works on a new project for My Planet and invited viewers to go on an artifact quest in Russia.

The primary audience our project addresses is young people who often have an a priori assumption that museums are boring. Our project's general mission is to persuade them otherwise and show that a museum is a storage of stunning stories that are sometimes detective and exciting. A museum can become a ramp into the world of adventure, travel, search and discovery for all young people. I wish to discover this world through artifacts and invite everyone to tour the wonderful museums of our country both in person and virtually!

Andrey Ponkratov

Project Host, Artifacts. Culture Detective

The five quest series of the new season will unravel the secrets of Lake Peipus's Battle on the Ice, discover the original of a Renaissance painting in Saratov, and, using a wedding decoration - the Rosenkrantz wreath - will show why the Hernguthers performed their extraordinary rituals only on the banks of the Volga, and how they made the Volga region popular worldwide. Andrey Ponkratov will go to Zaraysk to discover the treasures this land conceals and visit Astrakhan where - through the golden decoration of the horse harness - he will penetrate into the micro- and macrocosm of the Sarmatians, nomads who once inhabited the Astrakhan lands.

Watch The Battle on the Ice: Following Alexander Nevsky's Path on Okko on September 10 and on My Planet on September 11 at 7:00 p.m.

New documentaries of the series will premiere Fridays on Okko and Saturdays on My Planet: Zarephath Wreath on September 17 and 18, Italian in Saratov on September 24 and 25, Zaraysk Sensations on October 1 and 2, and Nomads' Gold on October 8 and 9.

Project trailer and backstage footage: https://disk.yandex.ru/d/FSufigGM0WtRhA

Even photos: https://disk.yandex.ru/d/Hr3DxEcWitPA9w

Tavrida ART is a festival bringing together all kinds of art on the largest platform in Russia to facilitate the self-realization of young people of culture, arts and creative industries. Venue: Kapselskaya Bay in Crimea. Date: September 8-12.

Okko is one of the largest VoD services in Russia with about 100,000 items of popular content from global film studios and leading European and Russian producers of feature films and TV series. It offers a variety of subscriptions to topics, including collections of Russian cinema and world blockbusters, art house films and content for kids.

The Culturenational project was launched in 2019 now including three nationwide initiatives: Culture Environment, Creative People, and Digital Culture. Its mission is to make culture accessible to every Russian national. Russian museums create 75 multimedia guides every year under the project.

My Planet is the first and most popular edutainment channel, which went on air in the fall of 2009. Having the widest target audience and speaking about the world around us, the mysteries of space, history, amazing animal world of our planet, different peoples living on it, travel and adventures, My Planet is a portrait of our boundless universe that fits into one TV channel.

UMG (United Media Group) is one of the largest video content and graphic production studios in Russia. It creates television programs, documentaries, TV shows, corporate films, promos and commercials, producing up to 10,000 units of television graphics every month.