PJSC Sberbank : SberInsurance to protect Perekrestok’s Kvostaty Club pets

Members of Perekrestok's Kvostaty Club can buy an insurance policy for their pets from Sber subsidiary SberInsurance with a 10% discount until February 10, 2022. The campaign is available to club members using SberBank Online.

There is a single promotional code on a website banner or the Perekrestok mobile application, which allows registered users to buy a Pet Under Protection policy for 10% off in the SberBank Online app. The policy covers 24/7 online veterinary support, the cost of treatment, medications and hospital stays, as well as travel costs and a visit of a veterinarian.

Denis Kuzmin, director of Protective Products and Services, Sberbank:

"SberInsurance improves its services continuously. We have recently integrated an AI-powered pet identification algorithm into the Pet Under Protection policy. The number of people insuring their pets grows by the day. The cooperation with Perekrestok retailer's virtual service Kvostaty Club is the first large partnership project for our team. We are happy that big companies offer their support while we build an insurance culture in this country."

Tatiana Stepanova, brand and long-term loyalty director, Perekrestok:

"We always try to meet the needs of our clients. Last year, together with our partner Purina, an expert in pet nutrition and pet care, we launched a virtual service for pet owners called Kvostaty Club, where our clients can get useful information on how to care for pets properly. Pets let us experience positive emotions every day, but they cannot protect themselves, so we have decided to add more options to the service: by teaming up with SberInsurance, were the first retail chain to launch an insurance product enabling our customers to take care of pets."

Pet under Protection will compensate policyholders for the treatment expenses and allow them to consult skilled veterinarians, both offline and online. Policies can be taken out via SberBank Online for cats and dogs aged from three months to 14 years. A one-year policy costs from RUB 2,100, depending on the coverage and age of the animal.