Plant Veda Foods Ltd. announced the addition of Joanna Cruciat to the Plant Veda team, as the new Brand Director. Joanna, is an innovative brand expert with 20+ years of experience in marketing communications. She has successfully helped develop, launch and lead the implementation of a number of brands into the market.

Joanna brings a solid track record in advertising, creative design, public relations, promotions, on-line marketing, social media and research. She started her journey at Yves Veggie Cuisine over 25 years ago, working on new product development and helped her team bring consumers to the newly born meat alternative category. Since then, she has worked on branding strategies for a variety of products and brands like Gold Seal, Ocean Brands, Transylvania Flavour, Shoes2go International, and most recently Ocean Food Sales.