Julius Baer expands its partnership with Play Magnus Group (PMG) to include tournament title partnerships in both of the Group's online chess circuits, the Meltwater Champions Chess Tour as well as the Challengers Chess Tour. The bank has been a founding partner of Play Magnus Group for both. As part of the partnership with PMG, Julius Baer becomes the title partner of a tournament in each of the tours and offers its clients and employees unique opportunities to learn, play and experience the power of chess with the players of the Tour and PMG's innovative suite of products, among other activations.

The Champions Chess Tour is the world's leading online chess tour determining the world's strongest chess player over the course of a full season. The Champions Chess Tour began in 2020 under the brand "Magnus Carlsen Chess Tour" and became a huge success in the 2021 season with over 115 million live broadcast views, and many millions more on linear TV at one of several partners such as Eurosport or Norway's TV 2.