Players Network announced a joint venture with DMH Media Network. The first step in creating the magazine will be a 6 page special 'WeedTv' insert within the August issue. This 6 page special will be directly delivered to 367,082 subscribers and promoted throughout TRUE Magazine's Hip Hop Lifestyle database combined will pass along copies reaches over 2,606,000 readers.

The companies' joint goals are to eventually incubate the initial insert into a stand-alone full-length publication.