Ada announced it has partnered with Playtech as its exclusive SaaS partner for chat automation solutions. This partnership will deliver an improved and highly personalized AI-powered gamer experience, including integration with Playtech's proactive monitoring tools and check-ins designed to promote responsible gaming. Ada's powerfully simple conversational AI platform will leverage data from Playtech's Information Management System (IMS), BetBuddy, and CX platforms like Zendesk and Salesforce to provide a highly personalized, contextual experience throughout the lifecycle of the gamer journey.

With gaming operators across the world entering new markets and growing existing ones, Ada's solution will give Playtech customers the ability to deliver a VIP experience to every player while reducing the number of agents required to support their gamers. Together with Playtech, Ada will enable Playtech operators to drive operational efficiency through automation, from frictionless onboarding to scaling proactive support, and by promoting responsible gaming through the integration of proactive monitoring tools and check-ins, the entire customer journey will be uplifted.