PopReach Corporation announced the appointment of Lois Norris as Chief Financial Officer (CFO). Ms. Norris succeeds Jeff Collins who has been serving as interim CFO since August 1, 2023 in addition to his role as Chief Operating Officer (COO). Ms. Norris has over 30 years of financial leadership experience and most recently held the position as CFO and COO of SSIMWAVE Inc., which was acquired by IMAX Corporation in September 2022.

She has held prior CFO roles at technology start-up and scale-up companies including InvestorCOM, as well as Communitech, an industry led innovation center. With previous financial leadership roles at Humpty Dumpty Snack Foods and Dare Foods, her experience also includes both public and large privately held companies. She has served on numerous not-for-profit boards in the Kitchener-Waterloo community.

Ms. Norris holds a CPA, CA designation and a BBA from Wilfrid Laurier University. In 2017, she was awarded an FCPA designation by CPA Ontario, a special honour awarded to members who have brought distinction to the profession through significant achievements in their careers and contributions to the community. The Company's appointment of Ms. Norris as CFO remains subject To Approve the TSX Venture Exchange.