The chain, which said 85% of those 2,000 shops will be franchised, has signed an agreement with an existing franchisee, STA Management, to bring 14 shops to the
"Our new shop development area agreements come at an eventful time for us at Potbelly,"
"It has been such an excellent fit for us with the experience we already bring to the table within the restaurant industry," he said in the release. "Plus, it is incredibly rewarding to see how much our customers love the brand. We can't wait to bring more good vibes and toasty sandwiches to
"The support of the leadership team is what drew me to Potbelly; I was looking at a couple of different franchise opportunities and did a good amount of research," he said in the release. "Potbelly stood out among the rest. Plus, the quality of food and extensive menu is unmatched. With a large student population and active residential and business community in the area, we're confident Potbelly's toasty sandwiches and robust rewards programs will be a hit."
Ideal franchise candidates should be able to meet the required financial criteria, have restaurant operations experience, strong entrepreneurial skill sets, focused and driven problem-solving skills and enjoy working with others. Operators may benefit from the sandwich concept's flexible store designs including inline, endcap, drive-thru and non-traditional locations, which are equipped with tech-enabled enhancements to foster in-store, take-out and delivery dining, according to the release.
Potbelly also plans to franchise nearly 25% of its corporate shops and has partnered with REEF, a virtual restaurant, logistics and proximity company in
Since opening its first shop in
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