Prataap Snacks Limited (NSEI:DIAMONDYD) on 22 February 2024 rejected the media reports of ITC Limited (NSEI:ITC) buying 47% stake in the company. The Yellow Diamond parent firm issued a clarification in which it said that it is not in any negotiations with the FMCG giant for stake sale. "The Company is not in negotiations as reported in the above-referred news article," said the company in its BSE filing.