Promotora de Informaciones, SA Appoints Carina Pardavila as Director of PRISA Video
August 09, 2016 at 10:27 am EDT
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Promotora de Informaciones, SA has appointed Carina Pardavila as director of PRISA Video, the cross-corporate division that channels PRISA's audiovisual strategy. PRISA Video is responsible for the production, distribution and marketing of video content, both for the Group as well as third parties, in the areas of entertainment, news and information, and education. Carina will be overseeing the production of a broad range of content, formats and digital channels, incorporating new audiovisual language and narratives and improving the projection of the Group's brands. Carina Pardavila began her career in Galicia presenting a daily program at TVE's regional center. In 1990, she joined the film acquisition department at Antena 3 and she was subsequently made head of 20th Century Fox's Department of Film Marketing.
Promotora de Informaciones SA (PRISA) is a Spain-based company primarily engaged in the consumer publishing sector. The Companyâs activities are divided into four business segments: Education, which focuses on the sale of educational books, as well as services and materials related to the education systems under Santillana brand name; Radio, which operates radio network stations, such as Cadena Ser, Kebuena and ADN Radio, as well as organizes and manages entertainment events; Press, which includes the release and distribution of newspapers, magazines, supplements, collectible products and other periodical publications, such as El Pais, Cinco Dias and El Huffington Post, and Audiovisual, which provides cable and satellite television services intended for the production of audiovisual content, as well as production and marketing of digital content for news, entertainment and education. PRISA operates in Spain, Portugal, Chile, Colombia, Brazil and Mexico, among others.
PROMOTORA DE INFORMACIONES, S.A. 
