PT Mandom Indonesia Tbk : BE ANYTHING, BE EVERYTHING - The New Soul of Mandom

Alongside the transformation initiated by parent company of Mandom Group, PT Mandom Indonesia Tbk introduced the new company logo and slogan that is BE ANYTHING, BE EVERYTHING. This change will be gradually implemented starting September 1, 2021 for all company attributes including product packaging.

This is the first time the company logo has been changed since in 1983 Mandom Group introduced the logo that is used today. Earlier, to coincide with the Mandom Group 90^th anniversary in 2017, a new mission and vision was launched focusing on Mandom as a human oriented company. The principles which then was adopted by Mandom Indonesia as the new company philosophy.

The said principles were then translated into the new logo visualization which depicts inter human relations, a symbol of smile addressed to all stakeholders and the letter M as the initial letter of the company name. Altogether symbolize Mandom Group as a company focusing in human to human relations which continuously providing OYAKUDACHI or a spirit in providing benefits to all stakeholders both internal and external.

To complement the changes and to enhance the previously launched mission and vision, company slogan that is BE ANYTHING, BE EVERYTHING was also launched. Amid the significant and rapid changes in lifestyle, this slogan brings an essential message that the whole Mandom Group will unite in creating new ways to constantly provide benefits to stakeholders. These new ways will be a roadmap in realizing a future where all individuals will be able to live in a positive environment which continuously encourage them to be honest in expressing themselves. BE ANYTHING, BE EVERYTHING!