PT Multistrada Arah Sarana Tbk : Achilles Won Two Awards in Indonesia Original Brands 2017

July 19, 2017

Achilles feels proud over the awards received as 'The 1 Champion of Indonesia Original Brand 2017' and 'The Indonesian Global Brands 2017'. The award won by Achilles as the best car tire through a ceremony held in Ballroom Shangri-La Hotel Jakarta, Tuesday (18/7/2017) night.

Indonesia Original Brands 2017 held by Majalah SWA, Bdigets and Metro TV together with SWANETWORK has reached its 8 anniversry. Achilles was named as a winner is a result of a long process. After conducting a research by SWA and BDigets to 107 local brands in several big cities such as: Jakarta, Bandung, Surabaya, Makassar, and Medan during 2017, Achilles won the highest score in the car tire category. Survei was conducted with 4 parameters, namely: satisfaction, loyalty, advocacy/recommendation and comparison with foreign brand.

The award received directly by Uthan M. Arief Sadikin and Victor Colondam, both as Director of PT Multistrada Arah Sarana Tbk. In the speech, both Directors gave appreciation to all consumers who have trusted Achilles for their motor vehicle. 'This award serves as challenge for us to keep innovating and working better for next year's achievement' said Victor Colondam.

The award won by Achilles is recognition that Achilles has become a king in Indonesian market. This is inline with a belief that Achilles is the most trusted domestic product with good quality and gives value added for its consumer.

Achilles was produced by Indonesian tire manufacturer, PT. Multistrada Arah Sarana, or MASA. Developed and keep growing in this globalization era, MASA now has 10 ha buildings located within 61 hectares in East Cikarang. Achilles Passenger Tire, Commercial Tire, Truck and Bus Tire, Competition Tire, and Industrial Tire already famous for in national and international market. The latest collection of Achilles 868 All Seasons and Desert Hawk H/T 2 are ready to dominate the domestic market.