Publicis Groupe India announced that it has further strengthened its fast-growing Content Practice with the appointment of Hari Krishnan as managing director & head, Publicis Content. Krishnan's role involves bringing data-driven insight, platform content strategy, creative excellence and seamless delivery to the rapidly expanding field of branded content. He will lead the Groupe's expert teams of dedicated content specialists, as well as shaping further the Groupe's creative product, particularly around advice to brands about how to participate in culture.

Krishnan is a seasoned leader with a depth of experience across creative, media and integrated agencies, as well most recently at his own strategic innovation consultancy, CultureDrum, where he partnered on content innovation territories such as AR and gaming with India's leading media agencies; he co-created 'Virtual Bharat', a culture-content channel and has worked with several start-up businesses on brand strategy and storytelling. Prior to CultureDrum, Hari was managing director Zenith India; chief operating officer Cheil Worldwide; country head Global Team Blue at WPP and executive director, JWT. He has led large global brands such as PepsiCo, Samsung, Ford and Nestlé.