Publicis Groupe has consolidated the content production arm under Varun Shah and appointed him as executive vice president and head of Prodigious India and Content Factory India. Further strengthening the team, the organisation has elevated Akshay Multani to executive producer (EP), Prodigious and appointed Deepak Bulchandani as head of brand partnerships at Content Factory. Designed to serve a content-driven media landscape, Prodigious & Content Factory brings together specialist production expertise in video, digital and print to design, produce and deliver branded content across all channels, using the best talent, workflow processes, and tools.