Puration, Inc. (PURA) highlighted the relaunch of the EVERx CBD Sports Nutrition Beverage announced earlier to illustrate one example of how PURA has built its new Farmersville Hemp brand business strategy to generate high margin partnership revenue streams. Earlier, North American Cannabis Holdings, Inc. (USMJ) announced the official relaunch of the EVERx CBD Sports Nutrition Beverage. USMJ acquired EVERx from PURA last year. PURA and USMJ are sister company's with the same majority shareholder.

PURA sold EVERx to USMJ in exchange for a perpetual royalty agreement. In other words, USMJ sales of EVERX will result in high margin revenue to PURA from royalties. After developing EVERx as part of an overall cannabis infused consumable business development and exploration initiative, PURA subsequently retooled its business to focus on the overall potential of the industrial hemp market.

PURA sold EVERx to USMJ in exchange for a perpetual royalty agreement as part of its retooling strategy. USMJ is now relaunching the product with an updated formula and look. The new formula and look are designed to expand the appeal of EVERx beyond the sports nutrition market.

Alkame Holdings, Inc. remains as the bottler for EVERx.