On September 21, 2023, Purple Innovation, Inc. and Casey McGarvey, Chief Legal Officer and Senior Vice President agreed that Mr. McGarvey will no longer serve as CLO and will transition to Advisor to the Senior Leadership Team of the Company, subject to and in anticipation of a new CLO being appointed by the Company. This transition will begin upon the starting date of the new CLO, which is anticipated to occur on or about October 23, 2023, and Mr. McGarvey will assist with the orderly and smooth transition of the duties and responsibilities of the CLO over the following 60 days. Thereafter, Mr. McGarvey?s duties and responsibilities as Advisor to the Senior Leadership Team will be to support the executive officers and mission of the Company as assigned by the Chief Executive Officer.

Mr. McGarvey?s compensation will remain the same during the transition period, and thereafter his compensation will be adjusted as agreed upon by the CEO and Mr. McGarvey to be commensurate with Mr. McGarvey?s duties and responsibilities, taking into consideration his skills, experience and ongoing role with, and importance to, the Company. Mr. McGarvey will continue to be eligible for cash and stock incentives, as determined by the board of directors, and he will receive other benefits provided to executives of the Company.