PVR INOX Limited announced to redefine the cinematic landscape in Mumbai with the inauguration of its first standalone IMAX with Laser theatre in Mumbai at INOX EROS, Churchgate. This marks a significant upgrade of the 86-year-old iconic heritage EROS cinema, transforming it into the city's ultimate destination for an immersive and technologically advanced cinematic experience. The state-of-the-art cinema with 305 seating capacity will feature IMAX® with Laser technology, a next generation laser projection and multi-channel sound system exclusive to IMAX theatres for a truly immersive experience.

With the addition of INOX EROS, this will be PVR INOX's 5th IMAX Screen in Mumbai and the 23rd in its national circuit further strengthening the footprint of the company in Maharashtra with 253 screens in 53 properties. In West India, the total count grows to 346 screens in 78 properties, reiterating the brand's commitment to providing unparalleled cinema experiences to audiences across the region. IMAX with Laser is set apart by its 4K laser projection system featuring a new optical engine and a suite of proprietary IMAX technology that delivers crystal clear images, increased resolution, deeper contrast as well as the most distinct, exotic colors ever available on-screen.

Its giant screen, laser-aligned speakers, and patented DMR technology redefine the movie-going experience, making one feel like they are living the story themselves.