PVR Cinemas announced the launch of its first multiplex at VRC City Mall, Patiala, Punjab. Strengthening its foothold across cities, the new 4-screen cinema is served in a luxuriously palatial setting with the higher standard of entertainment making it the city's most advanced multiplex. Centrally located on the Rajpura Highway, the new property has a total seating capacity of 621 audiences and is the first multiplex in the city equipped with plush recliner seats for enhanced comfort and 2K RGB+ Laser projectors that deliver ultra-high resolution, sharp and bright images.

In addition, the audis are equipped with advanced Dolby 7.1 immersive audio and Next-Gen 3D technology. Inspired by the royal palaces from the land of Maharajas, the multiplex is designed in a modern art deco style. While a bright arched arcade forms an entry to the cinema, the counters have shades of blue and gold, reminiscent of the royal past of Patiala.