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Extreme Makeover: Home Edition launches globally on
The immediately recognizable sound of Ty's "Good Morning!" became an unmistakable sign of hope for families during his time on Extreme Makeover: Home Edition. Now, Ty is fronting
The game began its soft launch at the beginning of the year and has since been evaluated primarily in the
Initially, the main focus will be increasing the game's Daily Active Users (DAU) in the American market via conventional marketing/User Acquisition (UA). In addition to this,
CEO
"Finally, it's time to start the global launch for our biggest game investment to date, Extreme Makeover: Home Edition. As I've mentioned before, this game holds a significantly higher level of quality and gameplay, something that has also been shown in the key figures the game performed during the soft launch. We always set high goals for our games that reach global launch and Extreme Makeover is no exception, our goal is to compete against the best-performing match-3 games in the world.
It is therefore very exciting to now open up the game for a world audience and especially the American audience, which is Extreme Makeover's home country and where
We will of course continue to have a strong focus on the game even after the global launch has started. We will develop it further and add more content, events, and features to create a game with an active community and player enjoyment!"
"It's here! The global launch of the new mobile game based on the tv-show Extreme Makeover: Home Edition. I am so happy to be back in the renovation action!
The TV series Extreme Makeover: Home Edition showcases amazing stories, inspiring volunteers, and impressive home renovations for families who give back to their communities. The whole home makeover includes interior, exterior, and landscaping - all completed within a week.
"Extreme Makeover: Home Edition is a great example of the evergreen properties within Banjay's portfolio, that resonates with global audiences, and is in high-demand for touchpoints beyond the show. The results from the soft launch are extremely encouraging and we can't wait for all fans of the show, and the wider mobile gaming community, to immerse themselves in this entertaining game."
The game brings together
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About
About Banijay Brands
Banijay Brands, part of media and entertainment powerhouse
Banijay Brands represents some of the biggest global brands including MasterChef, Black Mirror,
Built on independence, creative freedom, collaborative entrepreneurialism and commercial acumen,
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