Radico Khaitan Limited has introduced its low alcohol RTD cocktail mixes under the umbrella of the Magic Moments called Magic Moments Vodka Cocktails. Made with a vodka base with 4.8% alcohol content, Magic Moments Vodka Cocktail range comes in cans packaging with a refreshing look and feel to embody the spirit of relaxed, at-home and outdoor occasions. Priced ranging between INR 200 - INR 250, Magic Moments Vodka Cocktails will be available in three stimulating flavours - Cosmopolitan, Cola, and Mojito.

A host of vibrant flavours will be added to this range in near future. The brand is available in Karnataka to begin with and will expand its footprint to Goa, Maharashtra, and Daman & Diu in the near term. The launch is also driven by the increased Vodka consumption and preference for Vodka in cocktails.

After the pandemic, the Company has been aggressively pursuing premiumization goals and providing new experiences to consumers. Launching Royal Ranthambore Heritage Collection Whisky and Magic Moments Dazzle during the festive season last year was one way for Radico Khaitan to address the evolving consumer demands and has reaped fruitful results.