Radico Khaitan Limited introduced the Spirit of Victory 1999 Pure Malt Whisky, a heartfelt tribute to the valiant soldiers of the 1999 Kargil War under the umbrella of Spirit of Victory range of brands. This significant launch continues the success of its forerunners, the 1965 The Spirit of Victory Premium XXX Rum and the 1965 Spirit of Victory Lemon Dash. Each product in this line is crafted with meticulous attention to quality and embodies a profound sense of national pride.

With this launch, the Company also capitalizes on the emerging Pure Malt whisky category. On every bottle sold, the Company has pledged to contribute a part of the revenue earned to the welfare funds of the Indian Armed Forces. With an initial release in Uttar Pradesh and Haryana, followed by expansion to other states, Radico Khaitan aims to share this meaningful tribute widely, at the price point of INR 5,000.

A Pure Malt, also known as a blended malt, is a type of whisky crafted by blending various single malts distilled twice in traditional pot stills. These single malts undergo maturation in oak barrels. Each distillery contributes a distinct flavor profile influenced by factors such as geographical location, raw materials, production process, and the characteristics of the barrels used.