The 95-year-old Elovena girl gets updated and travels abroad
The appearance of the Elovena brand owned by
The visual look of the Elovena brand will be updated to suit the new innovative product groups and international markets. The core of the oat brand, already established and familiar to all Finns, will remain the same: naturally healthy products made from Finnish oats and originating from pure Finnish nature. Elovena’s new packagings will appear in the market in stages starting in
‘We based the renewal of our iconic national brand on three consumer studies conducted in
Elovena primed to be the top brand for Raisio’s international oat business
Raisio took its oat products abroad already more than twenty years ago under the brand names Nordic and Provena, but now Elovena has been selected as the focus brand for Raisio’s expanding international oat business. Provena products will begin to be manufactured as Elovena Gluten-free products during 2020.
‘We believe that Elovena’s strong connection with natural healthiness and its Finnish origin will work well, also on the international level. We will begin the export of Elovena Gluten-free products within our current markets by gradually introducing the brand in, among others,
In addition to renewing its Elovena brand, Raisio has invested heavily to advance its international oat business. The company modernised its oat mill in Nokia,
Further information
Pictures of the updated Elovena brand: http://brandbank.raisio.com/l/HDtXcNF-xzLN
Raisio is an international company specialised in healthy, responsibly produced food. Our well-known brands include, for example, Benecol, Elovena, Nalle and Sunnuntai. In Raisio’s products, the focus is on well-being, health, good taste and sustainable development. Profitable growth is ensured through our strong expertise and passion for creating new. Raisio’s shares are listed on
Attachments
- Elovena_girl
- Elovena_logo
- Elovena Gluten free jumbo wholegrain oats
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