Rediffusion announced the appointment of Ms. Ruchira Raina as Executive Director, South and East. She will be based out of Bangalore. Rediffusion's Kolkata, Bangalore and Chennai offices will report into her.

Ms. Raina has over 35 years of experience in media, advertising and marketing. She is a former Managing Director of Dentsu Communications, where she headed the agency from 2003 to 2011. Starting from Anand Bazaar Patrika (ABP) in media in the late 80s, Ms. Raina then moved to Mudra in media, and then shifted to client servicing.

She then joined Rediffusion Kolkata to lead the Eveready and Shaw Wallace businesses, shifting to Rediffusion Bangalore as Branch Head where she ran the entire BPL business. In 2002, Ruchira moved to TVS in brand management. In 2003, she joined Dentsu.

Post Dentsu, Ruchira Raina moved in 2011 to Aircel as head of market research and consumer insights. In 2015, she shifted base to Australia to pursue some entrepreneurial projects.