Virtual User Experience concept prevails against more than 7,000 projects

3DXCITE (www.rtt.ag) is - for the second year running - winner of the Red Dot Communication Design Award. After 3DXCITE (formerly RTT) was awarded in 2013 for its implementation of the Opel ADAM & YOU app, the supplier of creative visualization solutions triumphs this year with a virtual and interactive multi-user application for the launch of the Lamborghini Huracán. With the implementation of the proprietary WebGAME application, 3DXCITE sets a new industry standard for gamification. As part of this year's competition, the Red Dot jury evaluated a total of 7,096 projects from 49 countries. The official announcement of the winners will take place during the Red Dot Award Gala in Berlin on 24 October.

  • Lamborghini Huracán Web Car Configurator
  • WebGAME
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