Redcare Pharmacy : Geschäftsbericht 2023 (Englisch)

Annual and Sustainability Report 2023.

Fast facts: key figures 2023.

New corporate name, great local brands.

As Redcare Pharmacy, the only thing that has changed is our name as we keep our successful local hero brands alive across Europe.

Until every human has their health.

Over 20 years ago in a local pharmacy in Cologne, Germany, a young pharmacist had the idea to digitise the family business. Shop Apotheke was born. Fast forward to today, and Redcare is Europe's leading online pharmacy.

We're Redcare, Europe's people-first pharmacy. We put care at the heart of everything we do, guiding people through their health to help turn bad days into better ones.

Health is everything to us. And we believe it should be everything to you, too. So, it's always our top priority to provide people with the right products, the right knowledge and the right services, every day. We're so much more than a shop. We're all about care. So much so, that we've now made it a part of our name.

Our services are made for everyone.

At our core we are a pharmacy, yet we offer much more than pharmaceutical products. By taking responsibility for our customers, we also provide services for all stages in life and health. And that makes us the one-stop pharmacy.

Our marketplace for more variety.

With our marketplace - currently available in Austria and Germany - we offer our customers a large variety of health related products for more choice, customer satisfaction and loyalty. Our selected partners benefit from our vast customer base with high customer loyalty as well as from our easy-to-use technology platform.

Our customer loyalty programme for more benefits.

Loyal customers are rewarded customers. That's why we created RedPoints. A special programme offering exclusive deals and promotions as well as the redemption of RedPoints for exciting rewards or a cash-back.

Our app for more convenience.

Every customer comes with a different preference on how to shop with us. With our convenient app, we become the pharmacy in people's pocket - available at their fingertip whenever they need us.

Our delivery options for more choice.

With our NOW! service, we offer same-day delivery in Germany, Austria and Belgium thanks to co-operations with local brick and mortar pharmacies. A totally unique selling point in the online pharmacy sector is the fact that we can deliver sustainably within 30 minutes in metropolitan areas since our acquisition of GoPuls, a pioneer in the quick-commerce market.

Our medication management for better adherence.

Digital medication management helps patients to take medication correctly, safely and conveniently. MyTherapy by smartpatient reminds users of what they have taken. It also documents medication, measured values and symptoms. Studies conducted by research partners confirm that MyTherapy has a positive impact on patient adherence and persistence.

Guiding people through health.

and all our stakeholders. To serve them in the best way we can, we live according to five actions.

Over 20 years ago in a local pharmacy in Cologne, Germany, a young pharmacist had the idea to digitise the family business.

Fast forward to today, and Redcare is Europe's leading online pharmacy.

People and their needs always come first - including our customers, our employees

Five actions that make a difference.

We start	We stay	We open doors for	We think in	We thrive in
everything	mission critical.	anyone.	lifetimes.	change.
with people.
We are experts.	We believe that health	Life comes in different	We seek out what's
We are a people	We take what we do	begins with inclusivity	lifestyles and stages.	next, because
business and we	seriously, demand	and accessibility.	The same is true for	people's health
believe: When care	accuracy and do it	We try harder,	health. We build what	depends on it.
comes first, we all	urgently. Every day.	so more people can	lasts so we can be
move forward.	reach their best.	there for life.

Driven by customer satisfaction.

Our customer base is continuously growing, in 2023 it was almost nine times higher than in 2015.

Number of active customers (in millions).

2015

2016

2017

2018

When care comes first.

Our customers are the focus of everything we do every day. To be able to serve our customers as a leading online pharmacy in Europe, it takes more than just being a good online pharmacy. We want to offer our customers the best customer journey. That is why our business strategy is based on a platform-based business model, which offers

2019

2020

the best prospects for more growth on the one hand and drives the digitalisation of health-care on the other. We currently offer customers in our seven European markets solutions that are optimally tailored to local needs. Our experience and knowledge of local characteris-tics play a decisive role in setting us apart from our competitors.

2021

2022

2023

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Caring across countries.

Top positions in Europe: Market leaders in Germany, Austria and Belgium.

In addition to our headquarters in the Dutch city of Sevenum, we opened our distribution centre in Milan in 2022. We also have a marketing, sales and IT office in Cologne, a tech hub in Berlin, our French subsidiary in Lille and the International Customer Service in Tongeren, Belgium.

Holding the key to Europe's pharmacy market.

With our presence in seven countries, our expertise and our tech-driven solutions, we're best placed to guide investors through the expanding European online pharmacy market for Rx medications, OTC and BPC products.

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Investment highlights.

Growth.

Europe has a large pharmacy market - estimated to be worth € 250 billion in 2021. Online pharmacies currently capture only a fraction of this significant market, but the shift to online is progressing across countries.

With a size approaching € 65 billion, Germany comprises a substantial portion of this market and the introduction of electronic prescriptions will broaden our access to it. Many customers in Germany, as well as six other European countries, already choose Redcare Pharmacy and our brands.

As the European pharmacy market continues to grow and evolve towards digital, we are well positioned to offer secure, reliable and seamless customer journeys to guide people through their health.

Ongoing demographic changes in Europe.

Ever-growing prevalence of chronic conditions among all age

groups.

Higher health awareness and expenditure on health.

Increased digitisation.