SAS has selected multibillion-dollar technology distributor and innovator Redington as its new distribution partner for the Middle East, Africa and Turkey (META). SAS has doubled down on its partner strategy in recent months, shifting to a new distribution model for SAS®? solution provider partners (resellers) to deliver its cutting-edge software to more customers across industries and geographies.

The agreement with Redington will provide affected SAS Partners in these regions with expanded reach and resources to generate more value, not only for their own businesses but also for customers who are seeking to maximize the impact of their data with SAS solutions. With a strong presence across the META region, Redington's robust network, including 290 international brands, connects channel partners to create value and drive digital transformation. These efforts pair well with SAS' many industry-specific solutions - in addition to SAS®?

Viya®?, SAS' end-to-end, cloud-based data and AI platform. Redington will also provide channel partners with in-region sales, enablement and recruitment support, including training workshops, tailored programs and marketing expertise. SAS' dynamic AI, analytics and data management offerings, joined with Redington's robust ecosystem, present partners and customers alike with a powerhouse combination for innovation and growth.