Reebonz Holding Limited announced that it has launched its Sell Back Guarantee service in the United States. With this addition, the company aims to deepen its relationship with customers in the U.S. The company is the first e-commerce company to introduce this innovative service, born from understanding and fulfilling customers’ unmet needs. The Sell Back Guarantee service will leverage the popular concept of trade-in and give customers a guaranteed price that the Company will pay to buy back products that were initially sold on its platform. Customers will be offered currency, called Reebonz Credits, that can be used for future purchases on the platform. Sell Back Guarantee will only be applicable to certain brands, product categories, and countries. After initial testing of Sell Back Guarantee in Singapore, Hong Kong, Taiwan, Malaysia, Australia, and Indonesia, customers have fallen in love with the service because it has helped to address a key pain point of luxury shopping – too many products, too little space! By making it as simple as the click of a few buttons, customers can ship their products back to the company, receive their credits, and start shopping, all within a few days. The company has analyzed its data collected over the past decade to understand pre-owned luxury product pricing between buyer and seller. By aggregating third party data along with its own, the Company has taken the bold step of clearly stating a buy-back price upfront, which can also help increase the likelihood of customer conversion. Fueling the pre-owned trend, individuals can not only buy trusted, authentic products from the company, but also sell to the company, overcoming some of the barriers that traditional marketplaces create. As a customer-centric company, the company aims to deliver seamless buying and selling services to increase the lifetime value of each customer.