Special Note Regarding Forward-Looking Information



This discussion contains certain forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. Statements containing words such as
"may," "believe," "anticipate," "expect," "intend," "plan," "project,"
"projections," "business outlook," "estimate," or similar expressions constitute
forward-looking statements. You should read these statements carefully because
they discuss future expectations, contain projections of future results of
operations or financial condition or state other "forward-looking" information.
These statements relate to our future plans, objectives, expectations,
intentions and financial performance and the assumptions that underlie these
statements. They include, but are not limited to, statements about risks related
to general economic conditions; the impact of the COVID-19 pandemic; our
fluctuating operating results; seasonality in our business; our ability to
acquire products on reasonable terms; our online business model; demand for our
products; our ability to attract customers in a cost effective manner and retain
our existing customers; the strength of our brand; competition; fraud; system
interruptions; our ability to fulfill orders; our ability to retain existing
vendors and brands and to attract new vendors and brands; our ability to obtain
and maintain differentiated high-quality products from appropriate brands in
sufficient quantities from vendors; our ability to obtain and maintain
sufficient inventory at prices that will make our business model profitable, and
of a quality that will continue to retain existing customers and attract new
customers; and our ability to effectively engage in predictive analytics.

Our actual results may differ materially from those contained in or implied by
any forward-looking statements. Factors that could cause or contribute to these
differences include those discussed below and elsewhere in this report,
including those factors discussed in Part II, Item 1A (Risk Factors).

In light of the significant uncertainties and risks inherent in these
forward-looking statements, you should not regard these statements as a
representation or warranty by us or anyone else that we will achieve our
objectives and plans in any specified time frame, or at all, or as predictions
of future events. Moreover, neither we nor any other person assumes
responsibility for the accuracy and completeness of the forward-looking
statements. We undertake no obligation to publicly update any forward-looking
statements, whether as a result of new information, future events or otherwise,
except as required by law.

Overview

REVOLVE is the next-generation fashion retailer for Millennial and Generation Z
consumers. As a trusted, premium lifestyle brand, and a go-to online source for
discovery and inspiration, we deliver an engaging customer experience from a
vast yet curated offering of apparel, footwear, accessories and beauty styles.
Our dynamic platform connects a deeply engaged community of millions of
consumers, thousands of global fashion influencers, and hundreds of emerging,
established and owned brands. Through 17 years of continued investment in
technology, data analytics, and innovative marketing and merchandising
strategies, we have built a powerful platform and brand that we believe is
connecting with the next generation of consumers and is redefining fashion
retail for the 21st century.

We were founded in 2003 by our co-CEOs, Michael Mente and Mike Karanikolas. We
sell merchandise through two differentiated segments, REVOLVE and FORWARD, that
leverage one platform. Through REVOLVE we offer a highly-curated assortment of
full-price premium apparel and footwear, accessories and beauty products from
emerging, established and owned brands. Through FORWARD we offer an assortment
of iconic and emerging luxury brands. We believe that FORWARD provides our
customer with a destination for luxury products as her spending power increases
and her desire for fashion and inspiration remains central to her
self-expression.

We believe our product mix reflects the desires of the next-generation consumer
and we optimize this mix through the identification and incubation of emerging
brands and continued development of our owned brand portfolio. The focus on
emerging and owned brands minimizes our assortment overlap with other retailers,
supporting marketing efficiency, conversion and sales at full price.

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We have invested in our robust and scalable internally-developed technology
platform to meet the specific needs of our business and to support our
customers' experience. We use proprietary algorithms and 17 years of data to
efficiently manage our merchandising, marketing, product development, sourcing
and pricing decisions. Our platform works seamlessly across devices and analyzes
browsing and purchasing patterns and preferences to help us make purchasing
decisions, which when combined with the small initial orders for new products,
allows us to manage inventory and fashion risk. We have also invested in our
creative capabilities to produce high-quality visual merchandising that caters
to our customers by focusing on style with a distinct point of view rather than
on individual products. The combination of our online sales platform and our
in-house creative photography allows us to showcase brands in a distinctive and
compelling manner.

We are pioneers of social media and influencer marketing, using social channels
and cultural events designed to deliver authentic and aspirational, yet
attainable, experiences to attract and retain consumers, and these efforts have
led to higher earned media value than competitors. We complement our social
media efforts through a variety of brand marketing campaigns and events, which
generate a constant flow of authentic content. Once we have attracted potential
new customers to our sites, our goal is to convert them into active customers
and then encourage repeat purchases. We acquire and retain customers through
retargeting, paid search/product listing ads, affiliate marketing, paid social,
personalized email marketing and mobile "push" communications through our app.

We have developed an efficient logistics infrastructure, which allows us to
provide free express shipping and free returns to our customers in the United
States. We support our logistics network with proprietary algorithms to optimize
inventory allocation, reduce shipping and fulfillment expenses and deliver
merchandise quickly and efficiently to our customers. In 2019, we expanded our
capacity by occupying a new centralized warehouse facility, which we believe
will support growth beyond 2023.

To date, we have primarily focused on expanding our U.S. business and have grown
internationally with limited investment and no physical presence. We began
offering a more localized shopping experience, including free express shipping,
free returns and all-inclusive pricing, for customers in the United Kingdom and
the European Union in May 2018, in Australia in late 2018, and free express
shipping and free returns in New Zealand and Singapore in January 2020. We are
gradually increasing our level of investment in international expansion, by
focusing on Europe, Australia and Canada as well as Asia Pacific over the long
term. We will continue to invest in and develop international markets while
maintaining our focus on the core U.S. market.

Recent Developments





The COVID-19 pandemic has had a materially negative impact on our net sales
starting in the second week of March 2020 coincident with the escalation of the
COVID-19 outbreak in the United States and elsewhere. Net sales began to decline
significantly year-over-year beginning mid-March 2020. Net sales remained lower
year-over-year as we entered the second quarter of 2020, but improved each month
before exiting the second quarter with year-over-year net sales growth as we
continued to adjust our marketing and merchandising assortment and as states
began reopening and easing shelter-in-place restrictions. We also experienced
weakness in some of our key operating metrics and headwinds in the factors
affecting our performance which has continued into the third quarter. For
additional information see the section captioned "-Key Operating and Financial
Metrics" and "-Factors Affecting Our Performance."



In early April 2020, shortly after the pandemic began to materially impact our
net sales and based on our projections at the time, we took aggressive actions
to mitigate the effect of COVID-19 on our business by reducing non-payroll
related operating costs and reducing payroll costs through a combination of pay
cuts, employee furloughs and, to a lesser extent, layoffs. We also eliminated or
deferred non-essential capital expenditures, significantly reduced planned
inventory receipts by canceling or delaying orders, in addition to extending
payment terms for both merchandise and non-merchandise vendor invoices.

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As our business operations and operating results improved throughout the second
quarter of 2020 in part due to the easing of stay-at-home orders and other
state-imposed restrictions, we began the process of bringing back certain
furloughed employees and returned the majority of our corporate employees,
except for executives and senior management, to their pre-COVID-19 salaries and
wages. In addition, we accrued for discretionary bonuses related to second
quarter performance with payment subject to full year performance. In response
to the improving trends in consumer demand, we sequentially increased our
inventory purchases for future periods and increased operating expenses to
support the business.

Our facilities and employees are based in Los Angeles County where the
government has imposed restrictions designed to slow the spread of COVID-19. The
vast majority of our corporate employees continue to work from home. To protect
the employees that perform certain limited functions that cannot be performed at
home, including those in our fulfillment center, we have implemented measures,
such as the requirement for personal protective equipment, mandatory temperature
checks prior to entering the facility, social distancing, enhanced cleaning and
sanitation and periodic testing. Government restrictions on travel and social
distancing have caused the postponement or cancellation of several REVOLVE brand
marketing events including the #REVOLVEfestival, our ongoing
#REVOLVEaroundtheworld series of activations as well as other social activities
that drove demand for many of our products. As of the date of this report, many
states have begun easing and lifting shelter-in-place orders, however, it is
unclear whether these restrictions will be reimposed due to a recent surge of
new cases or if the COVID-19 pandemic will spur long-term changes in consumer
behavior.

Our supply chain has also been impacted by COVID-19. Initially, the impact was
largely isolated to production and shipping delays in China, but as COVID-19
spread worldwide the impact to our supply chain broadened to include European
nations. The spread of COVID-19 also negatively impacted consumer demand. In
response, we reduced inventory receipts by canceling or delaying orders, which
has led to a significant decline in our inventory balance. With the improving
trends in consumer demand during the second quarter, we began to increase our
inventory purchases to support future expected demand. As a result of the
increase in inventory purchases, we expect our inventory balance to increase in
the third and fourth quarters of 2020, as compared to the second quarter of
2020. As compared to the prior year, we expect inventory to continue to be lower
throughout 2020. Despite our efforts to increase our inventory purchases in
response to increased consumer demand, there is a risk that we may not be able
to secure sufficient inventory to support this increased demand. Furthermore, if
consumer demand decreases again, we may not be able to respond quickly enough to
adjust our inventory position accordingly.

While we expect the effects of the pandemic and the related responses to
continue to negatively impact our operating results, the duration and severity
of the COVID-19 pandemic is unpredictable and we cannot reasonably estimate the
extent to which our business will continue to be affected.

Key Operating and Financial Metrics

We use the following metrics to assess the progress of our business, make decisions on where to allocate capital, time and technology investments, and assess the near-term and longer-term performance of our business.





                                 Three Months Ended June 30,             

Six Months Ended June 30,


                                  2020                 2019              2020                2019
                                    (in thousands, except average order value and percentages)
Gross margin                           50.5 %               55.8 %            49.5 %              53.9 %
Adjusted EBITDA              $       20,877       $       18,968     $      26,486       $      27,517
Free cash flow               $       52,976       $        1,991     $      60,506       $      12,928
Active customers                      1,533                1,359             1,533               1,359
Total orders placed                   1,163                1,294             2,335               2,429
Average order value          $          204       $          275     $         231       $         268




Adjusted EBITDA and free cash flow are non-GAAP measures. See the section titled
"Adjusted EBITDA" and "Free Cash Flow" below for information regarding our use
of Adjusted EBITDA and free cash flow and their reconciliation to net income and
net cash provided by operating activities, respectively.

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Gross Margin



Gross profit is equal to our net sales less cost of sales. Gross profit as a
percentage of our net sales is referred to as gross margin. Cost of sales
consists of our purchase price of merchandise sold to customers and includes
import duties and other taxes, freight in, defective merchandise returned from
customers, receiving costs, inventory write-offs, and other miscellaneous
shrinkage.

Gross margin is impacted by the mix of brands and categories of styles that we
sell on our sites. Gross margin on sales of owned brands is typically higher
than that for third-party brands. Gross margin is also affected by the
percentage of sales through the REVOLVE segment, which consists primarily of
emerging third-party, established third-party and owned brands, compared to our
FORWARD segment, which consists primarily of established third-party brands. One
of our long-term strategies has been to increase the percentage of net sales
from owned brands given the attractive margin profile associated with them.
However, in the near term, we expect that the contribution of owned brands will
decrease, which will adversely impact our overall gross margin. Merchandise mix
will vary from period to period and if we do not effectively manage our owned
brands and accurately forecast demand, our growth, margins and inventory levels
may be adversely affected.

We review our inventory levels on an ongoing basis to identify slow-moving
merchandise and use product markdowns to efficiently sell these products. We
monitor the percentage of sales that occur at full price, which we believe
reflects customer acceptance of our merchandise and the sense of urgency we
create through frequent product introductions in limited quantities. Gross
margin is impacted by the mix of sales at full price and markdowns, as well as
the level of markdowns. The quantity and depth of markdowns has been elevated in
recent periods and may remain elevated in the short-term, in large part, as a
result of the COVID-19 pandemic that has reduced consumer demand and led to
increased promotional activity.

The COVID-19 pandemic has negatively impacted gross margins in several ways.
Product mix has shifted away from certain categories, such as dresses, with
relatively high margins, to other categories, such as beauty, with lower
margins. The percentage of full price sales has decreased as we have reduced our
inventory balance and reacted to heightened promotional activities by our
competitors, many of whom have physical storefronts and have been impacted even
more than eCommerce companies, such as us. In addition, the contribution to net
sales from our owned brands has decreased as described below in the section
captioned "-Factors Affecting Our Performance-Merchandise Mix." As a result of
our cost reduction efforts described above in the section captioned "-Recent
Developments," and as a result of work restrictions imposed by Los Angeles
County that have impeded our ability to design new styles and develop new
brands, we expect that contribution of owned brands will be adversely affected
for at least the remainder of 2020.

Certain of our competitors and other retailers report cost of sales differently
than we do. As a result, the reporting of our gross profit and gross margin may
not be comparable to other companies.

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Adjusted EBITDA



Adjusted EBITDA is a non-GAAP financial measure that we calculate as net income
before other expense, net, taxes, depreciation and amortization, adjusted to
exclude the effects of equity-based compensation expense and certain non-routine
expenses. Adjusted EBITDA is a key measure used by management to evaluate our
operating performance, generate future operating plans and make strategic
decisions regarding the allocation of capital. In particular, the exclusion of
certain expenses in calculating Adjusted EBITDA facilitates operating
performance comparisons on a period-to-period basis and, in the case of
exclusion of the impact of equity-based compensation, excludes an item that we
do not consider to be indicative of our core operating performance.

A reconciliation of non-GAAP adjusted EBITDA to net income for the three and six months ended June 30, 2020 and 2019 is as follows:





                                    Three Months Ended June 30,             Six Months Ended June 30,
                                     2020                 2019              2020                2019
                                                             (in thousands)
Net income                      $       14,236       $       12,741     $      18,392       $      17,703
Excluding:
Other expense, net                         174                  444                47                 660
Provision for income taxes               4,394                4,543             4,219               6,266
Depreciation and amortization            1,205                  889             2,396               1,584
Equity-based compensation                  868                  521             1,432               1,032
Non-routine items(1)                         -                 (170 )               -                 272
Adjusted EBITDA                 $       20,877       $       18,968     $      26,486       $      27,517

(1) Non-routine items in the three and six months ended June 30, 2019 primarily


    relate to legal settlements.




Adjusted EBITDA for the three months ended June 30, 2020 was positively impacted
by a substantial decrease in operating expenses, both in absolute dollars and as
a percentage of net sales, partially offset by lower net sales and lower gross
margins in the three months ended June 30, 2020 compared to the same period in
2019. Adjusted EBITDA for the six months ended June 30, 2020 was negatively
impacted by lower net sales and lower gross margins, partially offset by lower
operating expenses in absolute dollars and as a percentage of net sales in the
six months ended June 30, 2020 relative to the same period in 2019.



Free Cash Flow



Free cash flow is a non-GAAP financial measure that we calculate as net cash
provided by operating activities less net cash used in capital expenditures. We
view free cash flow as an important indicator of our liquidity because it
measures the amount of cash we generate. Free cash flow also reflects changes in
working capital.

A reconciliation of non-GAAP free cash flow to cash provided by operating activities for the three and six months ended June 30, 2020 and 2019 is as follows:





                                 Three Months Ended June 30,             

Six Months Ended June 30,


                                  2020                 2019              2020                2019
                                                          (in thousands)
Net cash provided by
operating
  activities                 $       53,806       $        6,759     $      61,887       $      22,683
Purchases of property and
  equipment                            (830 )             (4,768 )          (1,381 )            (9,755 )
Free cash flow               $       52,976       $        1,991     $      60,506       $      12,928
Net cash used in investing
activities                   $         (830 )     $       (4,768 )   $      (1,381 )     $      (9,755 )
Net cash (used in)
provided by

financing activities $ (5,660 ) $ 15,783 $ 25,315 $ 15,535






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Free cash flow for the three months ended June 30, 2020 was positively impacted
by the significant reduction in the amount of inventory purchases, a decrease in
capital expenditures and, to a lesser extent, favorable changes in working
capital compared to the same period in 2019. Free cash flow for the six months
ended June 30, 2020 was positively impacted by the significant reduction in the
amount of inventory purchases and a decrease in capital expenditures, partially
offset by unfavorable changes in working capital compared to the same period in
2019.


Adjusted Diluted Earnings per Share



Adjusted diluted earnings per share is a non-GAAP financial measure that we
calculate as diluted earnings (net loss) per share adjusted to exclude the per
share impact of the issuance and repurchase of Class B common stock as part of
our initial public offering, or IPO. We believe adjusted diluted earnings per
share, excluding the impact of the repurchase of our Class B common stock, is a
measure that is useful to investors and management in understanding our ongoing
operations and in analysis of ongoing operating trends. See Note 8, Earnings
(Net Loss) per Share, of our condensed consolidated financial statements
included elsewhere in this Quarterly Report on Form 10-Q for more information
regarding our calculation of earnings (net loss) per share.

A reconciliation of non-GAAP adjusted diluted earnings per share to diluted earnings (net loss) per share for the three and six months ended June 30, 2020 and 2019 is as follows (in dollars):





                                         Three Months Ended June 30,                            Six Months Ended June 30,
                                       2020                       2019                       2020                       2019
                               Class A       Class B      Class A      Class B       Class A       Class B      Class A      Class B
Earnings (net loss) per
share - diluted               $    0.20     $    0.20     $  (0.57 )   $  (0.57 )   $    0.26     $    0.26     $  (0.51 )   $  (0.51 )
Repurchase of Class B
common stock, net                     -             -         0.75         0.75             -             -         0.76         0.76
Adjusted earnings per share
- diluted                     $    0.20     $    0.20     $   0.18     $   0.18     $    0.26     $    0.26     $   0.25     $   0.25


Active Customers

We define an active customer as a unique customer account from which a purchase
was made across our platform at least once in the preceding 12-month period. We
calculate the number of active customers on a trailing 12-month basis given the
volatility that can be observed when calculating it on the basis of shorter
periods that may not be reflective of longer-term trends; however, such a
methodology may not be indicative of other short-term trends, such as changes in
new customers. In any particular period, we determine our number of active
customers by counting the total number of customers who have made at least one
purchase in the preceding 12-month period, measured from the last date of such
period. We view the number of active customers as a key indicator of our growth,
the reach of our sites, the value proposition and consumer awareness of our
brand, the continued use of our sites by our customers and their desire to
purchase our products. We believe the number of active customers is a measure
that is useful to investors and management in understanding our growth, brand
awareness and market opportunity. Our number of active customers drives both net
sales and our appeal to vendors.

Total Orders Placed



We define total orders placed as the total number of customer orders placed by
our customers across our platform in any period. We view total orders placed as
a key indicator of the velocity of our business and an indication of the
desirability of our products and sites to our customers. Total orders placed,
together with average order value, is an indicator of the net sales we expect to
recognize in a given period. We believe that total orders placed is a measure
that is useful to investors and management in understanding our ongoing
operations and in analysis of ongoing operating trends. Total orders placed and
total orders shipped in any given period may differ slightly due to orders that
are in process at the end of any particular period.

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Total orders placed decreased in the three and six months ended June 30, 2020
relative to the same periods in 2019 due to reduced demand as a result of the
COVID-19 pandemic. Although the year-over-year comparison improved during the
second quarter of 2020, returning to a positive year-over-year comparison in
June consistent with net sales trends, due to the COVID-19 pandemic, it remains
uncertain whether total orders placed will continue to remain positive on a
year-over-year basis.

Average Order Value



We define average order value as the sum of the total gross sales from our sites
in a given period divided by the total orders placed in that period. We believe
our high average order value demonstrates the premium nature of our product. We
believe that average order value is a measure that is useful to investors and
management in understanding our ongoing operations and in analysis of ongoing
operating trends. Average order value varies depending on the site through which
we sell merchandise, the percentage of sales at full price and for sales at less
than full price, the level of markdowns. Average order value may also fluctuate
as we expand into and increase our presence in additional product categories and
price points, including the expansion of lower price points.

Average order value decreased for the three and six months ended June 30, 2020
relative to the same periods in 2019 driven by a shift in mix toward lower price
point categories such as beauty, fewer units per order, a lower percentage of
full price sales and higher markdowns on our marked down product. We expect
average order value to continue to be lower year-over-year in the near term,
primarily due to increased markdowns as well as a shift in mix to product
categories with lower average selling prices due to the COVID-19 pandemic.

Factors Affecting Our Performance

Impact of COVID-19 on Our Business





The recent COVID-19 pandemic had a material adverse impact on our business
operations and operating results for the first and second quarters of 2020 due
to continued business restrictions and social distancing measures imposed in the
United States and other countries, and the severe negative impact on
macroeconomic conditions and consumer discretionary spending. As states began
rolling back business restrictions and stay-at-home orders, our operating
results improved, particularly in the latter half of the second quarter.
However, the COVID-19 pandemic is highly uncertain and we continue to expect
that our business operations and results of operations will be adversely
impacted through the remainder of 2020, including as a result of:



     •   continued COVID-19 requirements for social distancing, including
         requirements by certain government authorities around the world for

people to continue to remain at home and for the closure of non-essential

businesses frequented by our customers for special social occasions;

• certain states, in particular California, Florida and Texas, halting and


         even reversing the easing of business restrictions.



• changing consumer spending habits, including a decrease in discretionary

consumer spending for the apparel merchandise that we sell, as well as

negative trends in consumer spending more generally due to the pandemic's


         impact on consumers' disposable income, credit availability, debt levels
         and consumer confidence;



• possible further disruption to the supply chain caused by distribution

and other logistical issues as well as potential bankruptcies impacting


         our suppliers or manufacturing partners;




     •   decreased productivity due to work-from-home policies, travel bans or

         shelter-in-place orders; and



• a slowdown in the global economy, an uncertain global economic outlook or


         a credit crisis.


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We are focused on navigating these recent challenges presented by COVID-19
through preserving our liquidity and managing our cash flow as well as
temporarily adjusting our cost structure to more closely align with top line
demand and meet our short-term liquidity needs. For additional information, see
the section captioned "-Recent Developments."

Overall Economic Trends



The overall economic environment and related changes in consumer behavior have a
significant impact on our business. In general, positive conditions in the
broader economy promote customer spending on our sites, while economic weakness,
which generally results in a reduction of customer spending, may have a more
pronounced negative effect on spending on our sites. Macroeconomic factors that
can affect customer spending patterns, and thereby our results of operations,
include employment rates, business conditions, changes in the housing market,
the availability of credit, interest rates and fuel and energy costs. In
addition, during periods of low unemployment, we generally experience higher
labor costs.

The COVID-19 pandemic has had a materially adverse impact on the macroeconomic
environment in the United States and substantially all of our target markets. We
believe consumer demand has also been adversely impacted by the current
political environment, including recent large-scale social unrest across much of
the United States and volatile international trade relations.

Customer Acquisition and Retention and Growth in Brand Awareness



Our focus since inception has been on profitable growth, which has created our
disciplined approach to acquiring new customers and retaining existing customers
at a reasonable cost, relative to the contributions we expect from such
customers. Growth in the number of new customers has in the past, and is
expected in the future, to vary from period to period and the percentage of new
customer growth rate may slow as our customer base grows. Failure to attract new
visitors to our sites and convert them to customers impacts future net sales
growth.

Prior to the onset of COVID-19, social media and influencer-based marketing
continued to gain popularity and the market for these channels became
increasingly competitive. With the onset of COVID-19, competition abated on both
social media platforms as well as within the performance marketing channels we
utilize to drive traffic. This resulted in favorable pricing. As competition and
demand increased throughout the second quarter of 2020, pricing also began to
increase. Despite the changing external environment and competitive landscape,
we believe we have been able to maintain the effectiveness and efficiency of
these channels. With the travel restrictions and social distancing measures
imposed in response to the COVID-19 pandemic, we have been and will continue to
be unable to engage with our customers through activations such as
#REVOLVEfestival, #REVOLVEaroundtheworld and other travel and social related
activities. As a result, we have shifted our brand marketing messaging and
strategy to address the changes in behavior and preferences of our customer. If
our efforts do not connect with our customer or fail to cost-effectively promote
our brand or convert impressions into new customers, our net sales growth and
profitability will be adversely affected. Furthermore, if competition for social
media and influencer-based marketing channels returns to or exceeds pre-COVID-19
levels, our operating results may be adversely affected.

Our success is impacted not only by efficient and profitable customer
acquisition and growth in brand awareness, but also by our ability to retain
customers and encourage repeat purchases. Existing customers, whom we define as
customers in a year who have purchased from us in any prior year, account for a
greater share of active customers over time.

Merchandise Mix



We offer merchandise across a variety of product types, brands and price points.
The brands we sell on our platform consist of a mix of emerging third-party,
established third-party and owned brands. Our product mix consists primarily of
apparel, footwear, accessories, and beauty products.

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Our merchandise mix across our two reporting segments and across our owned brand
and third-party products carry a range of margin profiles and may cause
fluctuations in our gross margin. For example, our owned brands have generally
contributed higher gross margin as compared to third-party brands. Historically,
we have sought to increase the percentage of net sales from owned brands, which
has led to an increase in gross margin over time. The mix between owned and
third-party net sales and the pace of growth for owned brand net sales will
vary. In the near term, shifts in merchandise mix as a result of changes in
customer demand due to COVID-19, as well as a decrease in the contribution of
owned brands, will adversely impact our overall gross margin. In the longer
term, shifts in merchandise mix driven by changes in customer demand may result
in fluctuations in our gross margin from period to period.

Inventory Management



We leverage our platform to buy and manage our inventory, including merchandise
assortment and fulfillment center optimization. We utilize a data-driven "read
and react" buying process to merchandise and curate the latest on-trend fashion.
We generally make shallow initial inventory buys, and then use our proprietary
technology tools to identify and re-order best sellers, taking into account
customer feedback across a variety of key metrics, which allows us to manage
inventory and fashion risk. To ensure sufficient availability of merchandise, we
generally purchase inventory in advance and frequently before apparel trends are
confirmed. As a result, we are vulnerable to demand and pricing shifts and to
suboptimal selection and timing of merchandise purchases. We incur inventory
write-offs, which impact our gross margins. Moreover, our inventory investments
will fluctuate with the needs of our business. For example, entering new
categories will require additional investments in inventory. Shifts in inventory
levels may result in fluctuations in the percentage of full price sales, levels
of markdowns, merchandise mix, as well as gross margin. We believe our level of
inventory in comparison to our net sales has impacted the percentage of sales at
full price, gross margins on marked-down merchandise, and overall gross margin
in the current period and will likely continue to impact the percentage of sales
at full price, gross margin on marked-down merchandise, and overall gross margin
in the near term. In addition, our sales demand has been adversely impacted as a
result of COVID-19. In response, we have significantly reduced inventory
receipts by canceling or delaying orders, which has led to a significant decline
in our inventory balance. As our sales demand improved sequentially throughout
the second quarter, we increased our inventory purchases to support this demand.
Our response may continue to impact the pace of growth in net sales in the near
term as we may not have sufficient inventory or the appropriate assortment to
meet customer demand.

Investment in our Operations and Infrastructure



We have made investments over time to grow our customer base and enhance our
offerings. Over the long term, we expect to continue to make capital investments
in our inventory, fulfillment center, and logistics infrastructure as we launch
new brands, expand internationally and drive operating efficiencies. We believe
these investments will yield positive returns in the long term, however, we
cannot be certain that these efforts will grow our customer base or be
cost-effective. In the near term, we have reduced capital expenditures in
response to the COVID-19 pandemic.

Segment and Geographic Performance

Our financial results are affected by the performance across our two reporting segments, REVOLVE and FORWARD, as well as across the various geographies in which we serve our customers.



The REVOLVE segment contributes to a majority of our net sales, representing
88.9% of our net sales for both the three months ended June 30, 2020 and 2019
and 87.0% and 89.1% of our net sales for the six months ended June 30, 2020, and
2019, respectively. During the three months ended June 30, 2020 and 2019,
REVOLVE generated $126.9 million and $143.9 million in net sales, respectively,
representing a decrease of 11.8%. During the six months ended June 30, 2020 and
2019, REVOLVE generated $251.4 million and $266.6 million in net sales,
respectively, representing a decrease of 5.7%. The net sales decreases in the
three and six months ended June 30, 2020, as compared to the same periods in
2019, were primarily due to a decrease in average order value as well as a
decrease in the number of orders placed by customers, partially offset by fewer
merchandise returns. We believe COVID-19 and, to a lesser extent our efforts to
manage inventory levels, have materially impacted, and will continue to impact
net sales and our gross margin in the near term.

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The FORWARD segment contributes to a smaller portion of our overall net sales,
representing 11.1% of our net sales for both the three months ended June 30,
2020 and 2019 and 13.0% and 10.9% of our net sales for the six months ended June
30, 2020 and 2019, respectively. During the three months ended June 30, 2020 and
2019, FORWARD generated $15.9 million and $18.0 million in net sales,
respectively, representing a decrease of 11.6%. During the six months ended June
30, 2020 and 2019, FORWARD generated $37.5 million and $32.6 million in net
sales, respectively, representing an increase of 14.8%. The net sales decrease
in the three months ended June 30, 2020, as compared to the same period in 2019,
was primarily due to a decrease in average order value as well as a decrease in
the number of orders placed by customers. The net sales increase in the six
months ended June 30, 2020, as compared to the same period in 2019, was
primarily due to an increase in the number of orders placed by customers
partially offset by a decrease in average order value and fewer merchandise
returns. If we are unable to continue to generate revenue and gross profit
growth in the FORWARD segment, through the period impacted by COVID-19 and
beyond, our financial results would be adversely impacted.

Net sales to customers outside of the United States contributed to 18.6% and
16.0% of our net sales for the three months ended June 30, 2020 and 2019,
respectively, and 18.1% and 16.0% for the six months ended June 30, 2020 and
2019, respectively. During the three months ended June 30, 2020 and 2019, net
sales to customers outside of the United States were $26.5 million and $25.8
million, respectively, representing an increase of 2.6%. During the six months
ended June 30, 2020 and 2019, net sales to customers outside of the United
States were $52.3 million and $47.8 million, respectively, representing an
increase of 9.4%. Net sales to customers outside of the United States are
impacted by various factors including import and export taxes, currency
fluctuations and other macroeconomic conditions described in "-Overall Economic
Trends" above. Increases in taxes and negative movements in currencies have also
had, and may continue to have, an adverse impact on our financial results. In
addition, although net sales to customers outside the United States have also
been, and likely will continue to be, negatively impacted by the COVID-19
pandemic, through the date of this report overall net sales to international
customers have been relatively stronger than net sales to customers in the
United States.

Seasonality



Seasonality in our business does not follow that of traditional retailers, such
as typical concentration of net sales in the holiday quarter. The recent
COVID-19 pandemic has impacted our historical seasonality and has resulted in
the postponement or cancellation of several REVOLVE brand marketing events
including #REVOLVEfestival, which historically resulted in peak sales during the
second quarter of each fiscal year. We have also experienced seasonally lower
activity during the first quarter of each fiscal year, which was further
impacted by COVID-19 in the first quarter of 2020. The seasonality trends that
we have experienced historically will continue to change for the remainder of
2020 as we navigate through the recent challenges presented by the COVID-19
pandemic. With the exception of this specific event or events like it, we expect
our historical seasonality to continue in future years. Our operating income has
also been affected by these historical trends because many of our expenses are
relatively fixed in the short term. If our growth rates begin to moderate, in
the long-term, the impact of these seasonality trends on our results of
operations may become more pronounced.

Components of Our Results of Operations

Net Sales



Net sales consist primarily of sales of women's apparel, footwear, accessories
and beauty. We recognize product sales at the time control is transferred to the
customer, which is when the product is shipped. Net sales represent the sales of
these items and shipping revenue when applicable, net of estimated returns and
promotional discounts. Net sales are primarily driven by growth in the number of
our customers, the frequency with which customers purchase and average order
value, all of which have been negatively impacted by the COVID-19 pandemic.

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Cost of Sales



Cost of sales consists of our purchase price for merchandise sold to customers
and includes import duties, net of drawback claims, and other taxes, freight-in,
defective merchandise returned from customers, receiving costs, inventory
write-offs, and other miscellaneous shrinkage. Cost of sales is primarily driven
by growth in orders placed by customers, the mix of the product available for
sale on our sites and transportation costs related to inventory receipts from
our vendors. We expect our cost of sales to fluctuate as a percentage of net
sales primarily due to how we manage our inventory and merchandise mix, both of
which are further impacted by COVID-19.

Fulfillment Expenses



Fulfillment expenses represent those costs incurred in operating and staffing
the fulfillment center, including costs attributed to inspecting and warehousing
inventories and picking, packaging and preparing customer orders for shipment.
Fulfillment expenses also include the cost of warehousing facilities. Over the
long term, we expect fulfillment expenses to decrease as a percentage of net
sales, but we expect fulfillment expenses to fluctuate as a percentage of net
sales in the short term as we may not able to fully offset the impact of
COVID-19.

Selling and Distribution Expenses



Selling and distribution expenses consist primarily of shipping and other
transportation costs incurred delivering merchandise to customers and from
customers returning merchandise, merchant processing fees, and customer service.
Over the long term, we expect selling and distribution costs to decrease as a
percentage of net sales, but we expect selling and distribution expenses to
fluctuate as a percentage of net sales in the short term as we may not able to
fully offset the impact of COVID-19.

Marketing Expenses



Marketing expenses consist primarily of targeted online performance marketing
costs, such as retargeting, paid search/product listing ads, affiliate
marketing, paid social, search engine optimization, personalized email marketing
and mobile "push" communications through our app. Marketing expenses also
include our spend on brand marketing channels, including events, payments to
influencers and other forms of online and offline marketing. Marketing expenses
are primarily related to growing and retaining our customer base, building the
REVOLVE and FORWARD brands and expanding our owned brand presence. Over the long
term, we expect marketing expenses to increase in absolute dollars as we
continue to scale our business, but remain relatively consistent as a percentage
of net sales. As a result of the impact on consumer discretionary spending and
the required social distancing due to the COVID-19 pandemic, we have reduced our
marketing investment in absolute dollars and as a percentage of net sales, which
we expect to continue over the near-term.

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General and Administrative Expenses



General and administrative expenses consist primarily of payroll and related
benefit costs and equity-based compensation expense for our employees involved
in general corporate functions including merchandising, marketing, studio and
technology, as well as costs associated with the use by these functions of
facilities and equipment, such as depreciation, rent and other occupancy
expenses. General and administrative expenses are primarily driven by increases
in headcount required to support business growth and meet our obligations as a
public company. Due to the COVID-19 pandemic, we reduced costs in this area in
the second quarter by reducing non-payroll related expenditures and reducing our
payroll-related expenses through salary, wage and schedule reductions, furloughs
and to a lesser extent, layoffs. As our business operations and operating
results improved throughout the second quarter of 2020 due to adjustments in our
marketing and merchandise assortment as well as the easing of stay-at-home
orders and other state-imposed restrictions on businesses, we began the process
of bringing back certain furloughed employees and returned the majority of our
corporate employees, except for executives and senior management, to their
pre-COVID-19 salaries and wages. In addition, we accrued for discretionary
bonuses related to second quarter performance with payment subject to full year
performance. However, if state-mandated restrictions are reimposed or if the
reopening of states is delayed, general and administrative expenses may increase
as a percentage of net sales in the short-term as expenses are largely fixed and
do not fluctuate with net sales. In the long-term, we expect general and
administrative expenses to decline as a percentage of net sales as we scale our
business and leverage investments in these areas.

Other Expense, Net

Other expense, net consists primarily of interest expense and other fees associated with our line of credit and interest income on our money market funds.





Results of Operations

The following tables set forth our results of operations for the periods presented and express the relationship of certain line items as a percentage of net sales for those periods. The period-to-period comparison of financial results is not necessarily indicative of future results.





                                 Three Months Ended June 30,             Six Months Ended June 30,
                                  2020                 2019              2020                2019
                                                          (in thousands)
Net sales                    $      142,784       $      161,897     $     288,859       $     299,240
Cost of sales                        70,713               71,479           145,838             138,068
Gross profit                         72,071               90,418           143,021             161,172
Operating expenses:
Fulfillment expenses                  3,799                5,301             8,292               9,796
Selling and distribution
expenses                             19,054               23,639            40,833              44,230
Marketing expenses                   14,638               24,914            36,588              44,412
General and administrative
  expenses                           15,776               18,836            34,650              38,105
Total operating expenses             53,267               72,690           120,363             136,543
Income from operations               18,804               17,728            22,658              24,629
Other expense, net                      174                  444                47                 660
Income before income taxes           18,630               17,284            22,611              23,969
Provision for income taxes            4,394                4,543             4,219               6,266
Net income                   $       14,236       $       12,741     $      18,392       $      17,703


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                                Three Months Ended June 30,            Six Months Ended June 30,
                                 2020                2019              2020                2019
Net sales                            100.0 %             100.0 %           100.0 %             100.0 %
Cost of sales                         49.5 %              44.2 %            50.5 %              46.1 %
Gross profit                          50.5 %              55.8 %            49.5 %              53.9 %
Operating expenses:
Fulfillment expenses                   2.7 %               3.3 %             2.9 %               3.3 %
Selling and distribution
expenses                              13.3 %              14.6 %            14.1 %              14.8 %
Marketing expenses                    10.3 %              15.4 %            12.7 %              14.8 %
General and administrative
  expenses                            11.0 %              11.6 %            12.0 %              12.7 %
Total operating expenses              37.3 %              44.9 %            41.7 %              45.6 %
Income from operations                13.2 %              11.0 %             7.8 %               8.2 %
Other expense, net                     0.1 %               0.3 %             0.0 %               0.2 %
Income before income taxes            13.0 %              10.7 %             7.8 %               8.0 %
Provision for income taxes             3.1 %               2.8 %             1.5 %               2.1 %
Net income                            10.0 %               7.9 %             6.4 %               5.9 %





Comparison of the Three Months Ended June 30, 2020 and 2019

Net Sales



                          Three Months Ended June 30,                Change
                           2020                 2019              $            %
                                         (dollars in thousands)
          Net sales   $      142,784       $      161,897     $ (19,113 )     (11.8 %)




The decrease in net sales for the three months ended June 30, 2020, as compared
to the same period in 2019, was primarily due to a decrease in average order
value to $204 from $275 due to lower average order values within both segments
and a decrease in the number of orders placed by customers of 10.1%. These
decreases were partially offset by a decrease in the amount of returned
merchandise.

Net sales in the REVOLVE segment decreased 11.8% to $126.9 million in the three
months ended June 30, 2020 compared to net sales of $143.9 million in the same
period in 2019. Net sales generated from our FORWARD segment decreased 11.6% to
$15.9 million in the three months ended June 30, 2020 compared to net sales of
$18.0 million in the same period in 2019.

Cost of Sales



                                   Three Months Ended June 30,              Change
                                    2020                 2019            $          %
                                                (dollars in thousands)
     Cost of sales             $       70,713       $       71,479     $ (766 )     (1.1 %)

     Percentage of net sales             49.5 %               44.2 %




The decrease in cost of sales for the three months ended June 30, 2020, as
compared to the same period in 2019, was primarily due to a decrease in the
volume of merchandise sold combined with lower receiving costs and inventory
write-offs, partially offset by a higher mix of third-party brand sales, which
generally carry higher cost of sales than that of owned brand goods. The
increase in cost of sales as a percentage of net sales was due to a higher
percentage of markdown sales and deeper markdowns within the markdown component
of net sales, combined with a shift in category mix of merchandise sales and a
higher mix of third party brand sales as compared to the same period in 2019.
Third-party brand sales generally carry lower gross margins than that of owned
brand sales.

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Fulfillment Expenses



                                 Three Months Ended June 30,               Change
                                  2020                2019             $            %
                                                (dollars in thousands)
    Fulfillment expenses      $       3,799       $       5,301     $ (1,502 )     (28.3 %)
    Percentage of net sales             2.7 %               3.3 %




The decrease in fulfillment expenses for the three months ended June 30, 2020,
as compared to the same period in 2019, was the result of a decrease in the
number of units processed. The decrease in fulfillment expenses as a percentage
of net sales was primarily due to efficiencies gained through the consolidation
and automation of our fulfillment center in the prior year combined with lower
returned merchandise received.

Selling and Distribution Expenses





                                 Three Months Ended June 30,                    Change
                                  2020                 2019               $                %
                                                    (dollars in thousands)
Selling and distribution
expenses                     $       19,054       $       23,639     $     (4,585 )          (19.4 %)
Percentage of net sales                13.3 %               14.6 %




The decrease in selling and distribution expenses for the three months ended
June 30, 2020, as compared to the same period in 2019, was primarily the result
of a decrease in both the number of orders shipped and returned combined with
lower merchant processing fees, customer service costs, and packaging
expenses. Shipping and handling costs decreased $3.0 million, merchant
processing fees decreased $1.0 million, customer service expenses decreased $0.3
million, and packaging expenses decreased $0.3 million for the three months
ended June 30, 2020 as compared to the same period in 2019.

Marketing Expenses



                                 Three Months Ended June 30,                Change
                                  2020                 2019              $            %
                                                (dollars in thousands)
   Marketing expenses        $       14,638       $       24,914     $ (10,276 )     (41.2 %)
   Percentage of net sales             10.3 %               15.4 %




The decrease in marketing expenses for the three months ended June 30, 2020, as
compared to the same period in 2019, was primarily due to reduced investment in
both brand marketing activations and performance marketing campaigns The reduced
marketing investment was driven primarily by the cancelation of several brand
marketing events, including the #REVOLVEfestival combined with cost-control
efforts and efficiencies in marketing investments due to COVID-19. As a result,
we experienced a decrease of $6.6 million in brand marketing expenses and a
decrease of $3.7 million in performance marketing expenses for the three months
ended June 30, 2020 as compared to the same period in 2019.

General and Administrative Expenses





                                 Three Months Ended June 30,                    Change
                                  2020                 2019               $                %
                                                    (dollars in thousands)
General and administrative
expenses                     $       15,776       $       18,836     $     (3,060 )          (16.2 %)
Percentage of net sales                11.0 %               11.6 %




The decrease in general and administrative expenses in absolute dollars and as a
percentage of net sales for the three months ended June 30, 2020 as compared to
the same period in 2019, was due to the cost reduction actions

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taken in response to the COVID-19 pandemic which resulted in a $1.3 million
decrease in salaries and related benefits due to salary and wage reductions,
furloughs and, to a lesser extent, layoffs, a decrease of $0.7 million related
to lower professional services and other occupancy costs, and a $1.0 million
decrease in other costs as result of the elimination of non-essential items.

Income Taxes



                                            Three Months Ended June 30,
                                             2020                 2019
                                              (dollars in thousands)
           Income before income taxes   $       18,630       $       17,284
           Provision for income taxes            4,394                4,543
           Effective tax rate                     23.6 %               26.3 %




The decrease in the effective tax rate for the three months ended June 30, 2020
as compared to the same period in 2019, was primarily due to an excess tax
benefit related to the exercise of non-qualified stock options during the second
quarter of 2020.




Comparison of the Six Months Ended June 30, 2020 and 2019

Net Sales



                           Six Months Ended June 30,               Change
                             2020               2019            $           %
                                         (dollars in thousands)
             Net sales   $     288,859       $  299,240     $ (10,381 )     (3.5 %)




The decrease in net sales for the six months ended June 30, 2020, as compared to
the same period in 2019, was primarily due to a decrease in average order value
to $231 from $268 in the same period in 2019 and a decrease in the number of
orders placed by customers of 3.9% as compared to the same period in 2019. These
decreases were partially offset by a decrease in the amount of returned
merchandise.

Net sales in the REVOLVE segment decreased 5.7% to $251.4 million in the six
months ended June 30, 2020 compared to net sales of $266.6 million in the same
period in 2019. Net sales generated from our FORWARD segment increased 14.8% to
$37.5 million in the six months ended June 30, 2020 as compared to net sales of
$32.6 million in the same period in 2019.

Cost of Sales



                                    Six Months Ended June 30,             Change
                                      2020               2019           $          %
                                                 (dollars in thousands)
        Cost of sales             $     145,838       $  138,068     $ 7,770       5.6 %

        Percentage of net sales            50.5 %           46.1 %




The increase in cost of sales for the six months ended June 30, 2020, as
compared to the same period in 2019, was primarily due to a higher mix of
third-party brand sales, which generally carry higher cost of sales than that of
owned brand goods, partially offset by a decrease in volume of merchandise sold.
The increase in cost of sales as a percentage of net sales was due to a shift in
category mix of merchandise sales, a higher percentage of markdown sales and
deeper markdowns within the markdown sales, combined with a higher mix of third
party brand sales as compared to the same period in 2019. Third-party sales
generally carry lower gross margins than that of owned brand sales.

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Fulfillment Expenses



                                  Six Months Ended June 30,               Change
                                   2020               2019            $            %
                                                (dollars in thousands)
     Fulfillment expenses      $      8,292       $      9,796     $ (1,504 )     (15.4 %)
     Percentage of net sales            2.9 %              3.3 %




The decrease in fulfillment expenses for the six months ended June 30, 2020, as
compared to the same period in 2019, was primarily the result of a decrease in
the number of units processed and a decrease in the incremental costs associated
with moving into our new fulfillment center in the prior year. The decrease in
fulfillment expenses as a percentage of net sales was primarily due to lower
moving costs and rent expense, efficiencies gained through the consolidation and
automation of our fulfillment center that took place in 2019 combined with lower
returned merchandise received.

Selling and Distribution Expenses





                                 Six Months Ended June 30,                    Change
                                 2020                2019               $                %
                                                   (dollars in thousands)
Selling and distribution
expenses                     $      40,833       $      44,230     $     (3,397 )           (7.7 %)
Percentage of net sales               14.1 %              14.8 %




The decrease in selling and distribution expenses for the six months ended
June 30, 2020, as compared to the same period in 2019, was the result of a
decrease in both the number of orders shipped and returned combined with lower
merchant processing fees. Shipping and handling costs decreased $2.3 million and
merchant processing fees decreased $1.2 million for the six months ended June
30, 2020 as compared to the same period in 2019.

Marketing Expenses



                                  Six Months Ended June 30,                Change
                                  2020                2019             $            %
                                                (dollars in thousands)
    Marketing expenses        $      36,588       $      44,412     $ (7,824 )     (17.6 %)
    Percentage of net sales            12.7 %              14.8 %




The decrease in marketing expenses for the six months ended June 30, 2020, as
compared to the same period in 2019, was primarily due to reduced investment in
both brand marketing activations and performance marketing campaigns. The
reduced marketing investment was driven primarily by the cancelation of several
brand marketing events, including the #REVOLVEfestival combined with
cost-control efforts and efficiencies in marketing investments due to COVID-19.
As a result, we experienced a decrease of $4.4 million in brand marketing
expenses and a decrease of $3.4 million in performance marketing expenses for
the six months ended June 30, 2020 as compared to the same period in 2019.

General and Administrative Expenses





                                 Six Months Ended June 30,                    Change
                                 2020                2019               $                %
                                                   (dollars in thousands)
General and administrative
expenses                     $      34,650       $      38,105     $     (3,455 )           (9.1 %)
Percentage of net sales               12.0 %              12.7 %




The decrease in general and administrative expenses in absolute dollars and as a
percentage of net sales for the six months ended June 30, 2020 as compared to
the same period in 2019, was due to the cost reduction actions taken

                                       34

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in response to the COVID-19 pandemic which resulted in a $1.1 million decrease
in salaries and related benefits due to salary and wage reductions, furloughs
and layoffs, and a $2.8 million decrease in other operating expenses as result
of the elimination of non-essential items, partially offset by an increase of
$0.5 million in costs to operate as a public company.

Income Taxes



                                             Six Months Ended June 30,
                                             2020                2019
                                              (dollars in thousands)
            Income before income taxes   $      22,611       $      23,969
            Provision for income taxes           4,219               6,266
            Effective tax rate                    18.7 %              26.1 %




The decrease in the effective tax rate for the six months ended June 30, 2020,
as compared to the same period in 2019, was primarily due to an excess tax
benefit related to the exercise of non-qualified stock options during the six
months ended June 30, 2020.


Liquidity and Capital Resources

The following tables show our cash and cash equivalents, accounts receivable and working capital as of the dates indicated:





                                                      As of
                                      June 30, 2020       December 31, 2019
                                                 (in thousands)
         Cash and cash equivalents   $       150,772     $           

65,418


         Accounts receivable, net              4,849                  

4,751
         Working capital                     118,919                  97,816




As of June 30, 2020, the majority of our cash and cash equivalents was held for
working capital purposes. In March 2020, due to the uncertain environment
created by the COVID-19 pandemic and out of an abundance of caution, we elected
to draw down $30 million in borrowings under our line of credit of which $6.0
million was subsequently repaid in June 2020. In addition, in the first part of
April, we took preemptive actions to preserve our liquidity and manage our cash
flow by reducing non-payroll related operating costs and reducing payroll costs
through a combination of pay cuts, employee furloughs and to a lesser extent
layoffs. We also eliminated or deferred non-essential capital expenditures,
significantly reduced planned inventory receipts by canceling or delaying
orders, in addition to extending payment terms for both merchandise and
non-merchandise vendor invoices. As our business operations and operating
results gradually improved throughout the second quarter of 2020, in part due to
a shift in our marketing and merchandise assortment and the easing of
stay-at-home orders and other state-imposed restrictions on businesses, we began
the process of bringing back certain furloughed employees and returned the
majority of our corporate employees, except for executives and senior
management, to their pre-COVID-19 salaries and wages. In addition, we accrued
for discretionary bonuses related to second quarter performance with payment
subject to full year performance. However, due to the continued uncertainty
surrounding the COVID-19 pandemic, we plan to continue controlling our cost
structure, capital expenditures and liquidity position through the efforts
previously mentioned. We believe that our existing cash and cash equivalents and
cash flows from operations will be sufficient to meet our anticipated cash needs
for at least the next 12 months, including the repayment of outstanding
borrowings upon the expiration of our line of credit. However, our liquidity
assumptions may prove to be incorrect given the uncertainty of the COVID-19
pandemic and we could exhaust our available financial resources sooner than we
currently expect.

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Sources of Liquidity



Since our inception, we have financed our operations and capital expenditures
primarily through cash flows generated by operations, private sales of equity
securities, the incurrence of debt, as well as the net proceeds we received
through our IPO. As of June 30, 2020, we have raised a total of $68.3 million
from the sale of equity units, net of costs and expenses associated with such
financings, including net proceeds from our IPO.

Our primary use of cash includes operating costs such as merchandise purchases,
compensation and benefits, marketing and other expenditures necessary to support
our business growth. We used a substantial portion of the proceeds from the IPO
to repurchase shares of our Class B common stock. We believe our existing cash
and cash equivalent balances and cash flows from operations will be sufficient
to meet our working capital and capital expenditure needs for at least the next
12 months, including the repayment of outstanding borrowings upon the expiration
of our line of credit. However, our liquidity assumptions may prove to be
incorrect given the uncertainty of the COVID-19 pandemic, and we could exhaust
our available financial resources sooner than we currently expect. We may seek
to borrow additional funds under our line of credit or raise additional funds at
any time through equity, equity-linked or debt financing arrangements. Our
future capital requirements and the adequacy of available funds will depend on
many factors, including those described in Item 1A - Risk Factors of this
Quarterly Report on Form 10-Q. We may not be able to secure additional financing
to meet our operating requirements on acceptable terms, or at all.

Line of Credit



In March 2016, we entered into a line of credit with Bank of America, N.A. that
provides us with up to $75.0 million aggregate principal in revolver borrowings.
Borrowings under the credit agreement accrue interest, at our option, at (1) a
base rate equal to the highest of (a) the federal funds rate plus 0.50%, (b) the
prime rate and (c) the LIBOR rate plus 1.00%, in each case plus a margin ranging
from 0.25% to 0.75%, or (2) an adjusted LIBOR rate plus a margin ranging from
1.25% to 1.75%. We are also obligated to pay other customary fees for a credit
facility of this size and type, including an unused commitment fee and fees
associated with letters of credit. The credit agreement also permits us, in
certain circumstances, to request an increase in the facility by an additional
amount of up to $25.0 million (in an initial minimum amount of $10 million and
in increments of $5 million thereafter) at the same maturity, pricing and other
terms. As of June 30, 2020, we had $24.0 million outstanding on the line of
credit. The weighted-average interest rate of debt outstanding at June 30, 2020
was 2.2%. No borrowings were outstanding as of December 31, 2019.

Our obligations under the credit agreement are secured by substantially all of
our assets. The credit agreement also contains customary covenants restricting
our activities, including limitations on our ability to sell assets, engage in
mergers and acquisitions, enter into transactions involving related parties,
obtain letters of credit, incur indebtedness or grant liens or negative pledges
on our assets, make loans or make other investments. Under these covenants, we
are prohibited from paying cash dividends with respect to our capital stock. We
were in compliance with all covenants as of June 30, 2020 and December 31, 2019.

Historical Cash Flows



                                                        Six Months Ended
                                                            June 30,
                                                        2020         2019
          Net cash provided by operating activities   $ 61,887     $ 22,683
          Net cash used in investing activities         (1,381 )     (9,755 )
          Net cash provided by financing activities     25,315       15,535




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Net Cash Provided by Operating Activities



Cash from operating activities consists primarily of net income adjusted for
certain non-cash items, including depreciation, equity-based compensation, and
the effect of changes in working capital and other activities.

For the six months ended June 30, 2020, we generated $61.9 million of operating
cash flow as compared to $22.7 million for the same period in 2019. The increase
in our operating cash flow was primarily due to favorable changes in working
capital primarily due to lower inventory receipts, as well as an increase in net
income.

Net Cash Used in Investing Activities



Our primary investing activities have consisted of purchases of property and
equipment to support our fulfillment centers and our overall business growth and
internally developed software for the continued development of our proprietary
technology infrastructure. Purchases of property and equipment may vary from
period-to-period due to timing of the expansion of our operations.

Net cash used in investing activities was $1.4 million and $9.8 million for the
six months ended June 30, 2020 and 2019, respectively. The decrease was
primarily due to capital expenditures incurred during the six months ended June
30, 2019 relating to the consolidation, expansion and automation of our
fulfillment center infrastructure, which was completed in late 2019.

Net Cash Provided by Financing Activities

Until our IPO, our financing activities historically have primarily consisted of borrowings and repayments related to the existing line of credit.



Net cash provided by financing activities was $25.3 million for the six months
ended June 30, 2020, which was attributable to proceeds from borrowings on our
line of credit, net of repayments, and the cash proceeds from the exercise of
stock options.

Net cash provided by financing activities was $15.5 million for the six months
ended June 30, 2019, which was attributable to the proceeds from our IPO, net of
the repurchase of the preference amount, underwriting discounts, and offering
expenses, in addition to payments of deferred offering costs.

Contractual Obligations



As of June 30, 2020, our principal obligations consist of obligations under
operating leases for office and fulfillment facilities. There have been no
material changes in our contractual obligations and commitments, as disclosed in
our Annual Report on Form 10-K for the year ended December 31, 2019, filed with
the SEC on February 26, 2020.

Off-Balance Sheet Arrangements

As of June 30, 2020 and December 31, 2019 we did not have any material off balance sheet arrangements, as defined in Item 303(a)(4)(ii) of Regulation S-K.

Critical Accounting Policies



Our management's discussion and analysis of our financial condition and results
of operations is based on our condensed consolidated financial statements, which
have been prepared in accordance with GAAP. The preparation of these condensed
consolidated financial statements requires us to make estimates and assumptions
that affect the reported amounts of assets, liabilities, net sales, expenses and
related disclosures. We evaluate our estimates and assumptions on an ongoing
basis. Our estimates are based on historical experience and various other
assumptions that we believe to be reasonable under the circumstances. Our actual
results could differ from these estimates.

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There have been no material changes to our critical accounting policies as compared to the critical accounting policies and significant judgments and estimates disclosed in our Annual Report on Form 10-K for the year ended December 31, 2019, filed with the SEC on February 26, 2020.

Emerging Growth Company Status



Section 107 of the JOBS Act provides that an "emerging growth company" can take
advantage of the extended transition period provided in Section 7(a)(2)(B) of
the Securities Act for complying with new or revised accounting standards. In
other words, an "emerging growth company" can delay the adoption of certain
accounting standards until those standards would otherwise apply to private
companies. Section 107 of the JOBS Act provides that any decision to opt out of
the extended transition period for complying with new or revised accounting
standards is irrevocable. We have elected to use this extended transition period
under the JOBS Act.

Recent Accounting Pronouncements

See Note 2, Significant Accounting Policies, of our condensed consolidated financial statements included elsewhere in this Quarterly Report on Form 10-Q for more information regarding recently issued accounting pronouncements.


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