Bright announced that it has received $15 million in a round of funding co-led by Sound Ventures, LLC, RIT Capital Partners plc and Regah Ventures on August 25, 2021. The transaction also included participation from TIME Ventures, Globo Ventures, Norwest Venture Partners, AG Ventures, individual investors Jeff Lawson, Rachel Zoe, Drew and Jonathan Scott, Judd Apatow, Ashton Kutcher, Amy Schumer, Bethenny Frankel and Ryan Tedder. Also as part of the transaction, Jessica Alba, Kane Brown and Maria Sharapova are joining the company as advisors.