Wise shoppers know all too well that just because something costs more doesn't always mean it's the best. That, in essence, is the reason why more brands now focus more on their products' quality than unnecessary frills.
One of
Here, the smart consumer takes center stage as No Brand highlights utility over vanity, value over appearances. The brand's philosophy is simple: "No-frills packaging means less marketing expense.
" So you're not paying for the brand, but the quality of the products. "No Brand looks for the best manufacturers, not just in
Sy, No Brand Philippines merchandising director, as she gave us a tour of the store prior to its formal opening. "They want to address your needs and wants without the usual marketing/branding strategies.
In that way, they get to offer the best products minus the hefty price tags." Launched in 2015 by
"Last year,
A team from RRHI visited the biggest No Brand branch in
And so a deal was forged late last year between two retail industry leaders to bring No Brand to
Let smart shopping begin
Hours before the store opened, shoppers were already lining up outside the store. It seemed like they all wanted to get
"Those are must-buys," advised
" No Brand has such a wide assortment of products and sadly, RHHI couldn't bring them all here. "There are popular food items that have a very short shelf life," explained Sy.
"There are some as short as seven days, like the banana and strawberry milk drink. So we concentrated mostly on products that have a shelf life of more than six months.
" No Brand also carries a selection of Filipino brands that Koreans who live in
And, much like a regular supermarket, No Brand definitely has everything from food items to bath and body and other unique finds all shipped from
No Brand also has sanitary products, laundry detergents and cleaning solutions. But most surprising is this laundry bar specifically made for washing your undies.
A 150g bar costs P56.50. Another bestseller that retails for P60 to P70 is the potato chips, which come in purple taro, sour cream and nori-wasabi flavors. And, of course, what is a Korean grocery without the essentials: microwaveable meals, noodles, kimchi and specialty ice cream.
Melona, anyone? "The reason why No Brand's ready-to-heat meals are very popular in
" Here, there's a section devoted to ready-to-cook and ready-to-heat food items like pizza, barbecue short ribs, dim sum, chicken skewers, shrimp poppers, pre-marinated choice cuts, as well as breaded pork and chicken cutlets. There's also cooked rice (white, brown and black) and stir-fried rice (octopus- and shrimp-flavored).
But, more than the food, I believe millennials will be attracted to No Brand's line of beauty products, from facial masks to green tea toners and serums to calamine wipes and lotions. "No Brand's philosophy of advocating smart shopping is aligned with
"We are excited and proud to partner with them." Well, two days after the opening I went back to No Brand and guess what? All the chocolate bars and French butter and chocolate chip cookies were gone! I should have heeded Aja's advice.
But the manager on duty said they're replenishing stocks this week. Don't wait until supplies run out.
Do your Christmas shopping at No Brand now! No Brand Philippines will open its second store at Robinsons Galleria South in San Pablo, Laguna, byDecember 2019 . To know more about No Brand Philippines, follow NoBrandPhilippinesOfficial on Facebook and nobrand.ph on Instagram.
For more about RHHI, visit www.robinsonsretailholdings.
com.ph.
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