TEMPE, Ariz. - Oct. 17, 2012 - Rockford Corporation and European partner Helix announce that it has partnered with award-winning Utah-based retailer Sound Warehouse to carry the Esprit and Precision lines in all three of its storefronts in Salt Lake City, Ogden, and Orem, effective immediately.
"We are excited to be partnering up with our long-time retail associate Sound Warehouse," said Dan McLeod, Rockford Corporation director of sales. "Sound Warehouse's outstanding promotional platform, along with its best in-class service, sales, and install teams, will most certainly prove successful in launching Brax and Helix in their market."
Sound Warehouse, a Mobile Electronics Magazine 2012 Retailer
of the Year award winner, has been a staple in the Utah
mobile audio and video market since 1979. For the past 33
years, Sound Warehouse has embraced the technology of mobile
AV with full-sized navigation/entertainment systems and the
new and exciting mobile enjoyment of satellite radio and high
definition AM/FM radio.
"Sound Warehouse has partnered with Helix/Brax in a search to
increase our higher end product sales and open a larger
portal into the sales and installation of our products into
Asian and European vehicles," said Dean Magnesen, Sound
Warehouse owner. "We feel that Helix/Brax would be a
perfect match as the Helix/Brax products have the quality to
accomplish that goal. We also feel that coupling that quality
with the necessary support from Helix that we could,
together, make the Helix/Brax product line the premier
"higher end" product line in our market. The entire Sound
Warehouse team is on board and excited about this
endeavor."
For more information on Rockford Corporation, Helix, and
Brax, please visit www.rockfordcorp.com.
Setting the standard for excellence in the audio industry, the Rockford Corporation markets and distributes high-performance audio systems for the mobile audio aftermarket and OEM market. Headquartered in Tempe, Ariz., Rockford Corporation is a publicly traded company and manufactures its products under six brands: Rockford Fosgate(R), Rockford Acoustic Design(TM), Lightning Audio(R) and Brax, Helix and Renegade. For more information, please visit: www.rockfordfosgate.com , www.rockfordacousticdesign.com , www.lightningaudio.com , www.braxhifi.com , www.helixhifi.comand
www.renegadecaraudio.com
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