Rubicon Organics Inc. announced new product launches under its three brands: the super-premium brand Simply Bare? Organic, the premium brand 1964 Supply Co.?, and Wildflower?, with new products and formats. Simply Bare?

Organic, Rubicon Organics' super-premium cannabis brand, is introducing: BC Organic Harlequin: available in pre-rolls (5 x 0.3g), a new smaller "pinner" format, coming in at a ratio of 11% CBD and 8% THC, a currently unsatisfied market segment in high demand. This Fraser Valley Organdic Products Association organic certified 1:1 cultivar, is a cross of Columbia Gold x Thai Landrace with invigorating aromas of musky earth with hints of Mango, grown in living soil, hang-dried for 14 days, cold cured and hand packed in hemp cones. These new strains will be available in Alberta, BC, Ontario and Quebec from July 2023.

1964 Supply Co?, Rubicon Organics' premium cannabis brand, is expanding into new categories, whilst continuing to excite consumers and customers with it's legacy inspired genetics by introducing: Live Rosin Gummies: available in 2 x 5 mg format. Building on the success of 1964 Supply Co? products in the flower & pre-roll category, the brand will launch their first edibles with two new Live Rosin Gummies in April 2023 and has expanded to five flavours available (Pink Lemonade, Berry Blitz, Strawberry Watermelon, Tropical Punch, and Green Apple).

These disruptive edibles use strain specific, live rosin infusions, giving consumers a full-spectrum experience, making them stand out in the crowded distillate marketplace. 1964 Supply Co? Gummies are Vegan & Gluten-Free, making them easily accessible to edible consumers across Canada.

Rubicon Organics'? #11 topical brand, Wildflower?, is introducing two new products under the Wildflower brand: WILDFLOWER?? Extra Strength Relief Stick: available in a 60g features higher concentration of CBD (900mg per stick).

WILDFLOWER? 1:1 CBD:THC Relief Stick: available in 30g has a balanced concentration of THC (105 mg per stick) and CBD (105 mg per stick). Both product formulations are blended with Coconut Oil, Shea Butter, and therapeutic essential oils such as Argentina and Wintergreen.

The texture and stick applicator allow for easy and targeted application, whileppermint and Eucalyptus result in Relief Stick's signature lasting scent. WILDFLOWER? products are available in all major provinces of Canada, except Quebec.