RYU Apparel Inc. announced that it has signed an advisory agreement with Thomas Carter, current CEO of blockchain infrastructure company Total Network Services and Founder/Chairman of leading FinTech company Deal Box, to oversee architecture and deployment of RYU's Web3 Initiatives. The Company has now laid out its plan to build an immersive retail ecosystem that takes the dazzling digital elements of the Metaverse and places them at physical locations for customers to discover around the world. Thomas Carter has helped advise over 500 companies over the last 30+ years and spent the past six years creating iblockchain technology and services in FinTech and the Internet of Things.

This year, Carter's company Total Network Services will facilitate the U.S. government's larger blockchain implementation to date with the U.S. Census Bureau helping secure over 500,000 employee devices using their Universal Communication Identifier (UCID). The Company in collaboration with Rypplzz will create an immersive retail ecosystem that pairs customers with the people, places, and things that enhance their experience beyond commerce, and motivates them to create healthier, more connected lifestyles. Rypplzz has a patented platform called Interlife® that bridges the digital and physical worlds by allowing people to efficiently and securely connect with digital files at precise real-world locations. Their technology is designed to inspire movement and connection on a global scale seamlessly and easily in-home and out in the world. Both Rypplzz and RYU center their brands around an optimized human experience and align with RYU's mantra, Movement Matters.   Rypplzz has adapted a craftsmanship approach to their system, and intentionally designed it to support their user's digital, physical, and mental life balance.

Both RYU and Rypplzz believe a balanced view of the Metaverse is imperative when considering the immersive retail design because life persists beyond devices.   RYU is set to expand their digital-physical presence to the United States with exceptional in-store and at home customer experiences (powered by the Rypplzz technology ecosystem). RYU and Rypplzz plan on connecting their customers (and users) by curating one-to-one activations that leave them feeling invigorated, empowered, and energized.