Sabre Corporation announced the appointment of Samual Machado as Managing Director to oversee Sabre's agency business across India and South Asia. With a wealth of technology experience and a proven record of success across the travel ecosystem, Sam is uniquely positioned to drive exceptional customer experiences and insightful innovation in this dynamic region. Sam is returning to Sabre, having previously joined Sabre Hospitality Solutions in 2011 as head of account management in India, progressing through varied roles before moving to Singapore to drive sales for the Asia Pacific region.

He began his career in the travel and hospitality industry with renowned brands such as Jet Airways and Starwood Hotels Resorts, now part of Marriott International. Most recently, Sam, who holds a master's in management studies and a degree in mechanical engineering, was Senior Vice President, Business Development, Travel Hospitality (APAC), at Teleperformance, a global digital business services company. Sam will be based in Mumbai.

He and his team will be focusing on supporting both online and brick and mortar agency customers, reinforcing Sabre's commitment to its customer-centric and industry leading technology-driven approach.