Safilo Group has appointed Massimo Renon Head of Business Region EMEA. Massimo Renon will assume the role in September, reporting directly to Roberto Vedovotto, Chief Executive Officer of Safilo Group. Massimo joins Safilo from Ferrari, where he held the role of Global Head of Sales and After Sales. He previously gained over 10 years' experience in Luxottica, where he successfully held several positions of increasing responsibility in Italy and internationally, becoming New Europe Region Director before leaving.