The Galaxy M brand stands for monster features such as long-lasting battery, Infinity-O display and 64MP quad camera, which have become quite a rage with Gen Z and young millennial consumers in
Mo-B is an adorable, fluffy ball of mischief with big curious eyes and sharp teeth. He believes he's a star and deserves to be worshipped. Beneath Mo-B's mischievous smile is an aspiration to emerge as the meanest monster out there. Mo-B knows the only way to claim the 'Meanest Monster Ever' moniker is by taking on Galaxy M51. The voiceover for Mo-B is being done by famous VO artist Ashwin Mushran.
'Over the last year and half, Galaxy M smartphones have become synonymous with monster features such as long-lasting battery, industry-best sAMOLED Infinity-O display and best-in-class 64MP quad camera. The upcoming Galaxy M51 is the most powerful Galaxy M smartphone yet. It comes with industry-first features such as the 7000 mAh battery that make the M51 the #MeanestMonster ever. And to bring alive this proposition, we have a very interesting character Mo-B that is going to challenge the M51 for the meanest monster title. The battle between Mo-B and M51 is going to be exciting and may the best and meanest monster win,' said
According to
Over the next few days, Mo-B will interact with a string of influencers and celebrities to make his case as the meanest monster ever, across leading digital platforms such as Facebook, Instagram and Twitter, among others. As a part of the campaign, Mo-B will challenge Galaxy M51,
Mo-B will be live on multiple video streaming platforms and OTT channels. Mo-B will also feature prominently on Amazon, with which
Consumers can participate in quizzes on Mo-B to win exciting prizes.
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