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With more than 850 retail stores and 15 online stores across 23 countries, Hunkemöller needed a technology infrastructure that could scale and keep up with the brand's growth. Moving from an on-premise system to the SAP S/4HANA Cloud Private Edition solution with Google Cloud marks the first milestone in Hunkemöller's digital transformation journey to become a data-driven company.
Hunkemöller has an omnichannel sales strategy, selling through its own shops and through wholesale and international franchises. Strong wholesale activities were one of the reasons the company looked to move to the cloud. Hunkemöller wanted a technology infrastructure that could offer flexibility, personalized insights into customers' shopping behaviors and innovation to position itself for further growth.
With SAP S/4HANA Cloud Private Edition, Hunkemöller is eyeing its next step in its digital transformation journey as it embarks on the implementation of the SAP S/4HANA solution for fashion and vertical business, a version of SAP S/4HANA optimized for the fashion industry. The solution will allow the company to manage its business, from design to wholesale and retail, all on one platform. This will enable Hunkemöller to deliver collections faster on its channels, optimize inventory and cost as well as increase margins.
"About 75% of our customers are already a member of Hunkemöller," said
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