Sberbank of Russia : simplifies opening of savings accounts

Sberbank has updated the Deposits and Accounts section of the SberBank Online mobile application, making it even simpler to choose the optimal savings account based on your goals and capabilities, and sign the paperwork. Opening an account online is much faster than at an offline branch and takes only a few seconds, and all the information you need to make a decision is structured in a user-friendly way.

• You can access, download, save, print out, or send your savings agreement via email or any messaging app right after opening an account. You no longer need to go to the bank for a hard copy.
• Your income and interest rate on the deposit get calculated automatically when changing the parameters of the term and amount in the deposit card. You see your potential income right away.
• The 'Choose a Savings Account' calculator will calculate your income taking into account the deposited amount, savings term, and whether or not you can add/withdraw money before maturity.
• The function called 'I want the best possible rate for this amount' will choose the highest yielding savings option automatically via the calculator.
• The key features of a savings account - its highest rate, withdrawal/replenishment options, minimum term and amount - are specified in a card on the main page of the Deposits and Accounts section.
• Savings accounts can be filtered automatically by applying the currency you'd like to open your account in.
• All transactions under the agreement - account opening, accrual of interest, crediting and debiting of funds, statement download - are available in the History section.

We have tried to simplify this as much as possible, so deposits and accounts can now be found in an informative online showcase, like goods in a store. All key characteristics of deposits are highlighted, so you they be easily compared, opened, and closed in a few clicks when you need that. In fact, we have created a digital customer experience that is fundamentally new, when opening a savings account is as simple as ordering takeout or calling a cab using Sber ecosystem services.

Sergei Shirokov

Director of Borrow and Save, Sberbank