Scandinavian Tobacco Group restructured its operations to bring general Cigar, STG Lane, STG Canada and Cigars International under one group for its North American business. The overhaul will enhance the STG cigars and pipe tobacco business' product offering across all customer segments. However, the four entities continue to be run as separate, stand-alone businesses.

As a part of the overhaul, STG has appointed Craig Reynolds as the new executive vice president for STG, North America. The changes will become effective starting 1 January 2017. Prior to accepting the current role, Reynolds was working as executive vice president for STG's global handmade business – a position he moved into last year.