KNOXVILLE, Tenn., July 26, 2017 (GLOBE NEWSWIRE) -- Scripps Lifestyle Studios, the digital division of Scripps Networks Interactive (Nasdaq:SNI), is expanding its efforts internationally with a focus on digital marketing, global content production, and diverse talent development. The initial expansion of Scripps Networks’ digital production capabilities for popular domestic brands Food Network, HGTV, and Travel Channel extends to the company’s international operations in London, Warsaw, Singapore, São Paulo, and Miami.
“At Scripps Lifestyle Studios, we create digital content with the goal of appealing to all regions and including unique perspectives on food, home and travel,” said Vikki Neil, General Manager of Scripps Lifestyle Studios. “This global expansion will allow us to diversify our lifestyle content with fresh influences from international staff and talent, and to create new opportunities for international business partners.”
Derek Chang, Head of International Lifestyle Channels for Scripps Networks Interactive, added: “The global expansion of Scripps Lifestyle Studios will allow Scripps Networks to quickly scale a greater global presence for our premier brands, using local expertise to accelerate the creation, distribution, and monetization of the content while helping source additional content and to identify fresh new talent.”
New global digital series in production are designed to boost reach and accelerate global audience. Acclaimed chef and Scripps Lifestyle Expert Lazarus Lynch will shoot new episodes featuring talent from various regions around the world for the social franchise “Comfort Nation.” Food Network will expand its popular social series #FoodNetworkFinds to the United Kingdom where a new digital franchise entitled “Enchanted Eats” will be produced and distributed globally.
Scripps Networks’ international division distributes seven lifestyle entertainment brands including HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel, Fine Living and Asian Food Channel. The lifestyle channels, together with the TVN portfolio of channels, collectively reach 300 million households in 175 countries and territories across Europe, Middle East, Africa, Asia-Pacific, Latin America and the Caribbean.
Scripps Lifestyle Experts, the company’s new global talent incubation unit launched in June with more than 50 influencers from all over the world, will continue to develop the brightest and best lifestyle experts. With the expansion into global markets, the group will add new and exciting talent from social and digital media platforms, bringing globally rich and unique perspectives to the food, home and travel categories.
The lifestyle experts will be used across Scripps Lifestyle Studios’ extensive social and digital platforms, as well as on-air. The group will also work with advertisers to help them reach new audiences through original and authentic voices.
Scripps Lifestyle Studios is breaking video view records month after month and exceeded 5.6 billion video views in second quarter 2017, an increase of 435 percent over the same period last year. In June 2017 alone, Scripps Lifestyle Studios delivered more than 2.1 billion total video views, the most ever in a single month and a 340 percent increase over the prior year. Food Network, Travel Channel, and HGTV consistently rank in the top 5 content creators within their respective categories, with Food Network ranking No. 1 over Buzzfeed’s Tasty for each month of the second quarter, according to Tubular Labs.
About Scripps Lifestyle Studios Launched in December 2015, Scripps Lifestyle Studios is a digital business division of Scripps Networks Interactive, created to drive digital content innovation and advertising solutions. In 2016, Scripps Lifestyle Studios delivered over 5 billion total video views across various digital platforms. Combining the digital content operations of HGTV, Food Network, Travel Channel, Cooking Channel, DIY Network, Great American Country, and Food.com, this full service editorial unit spearheads development of compelling lifestyle experiences across social media, apps, websites, third party offerings, and more. Scripps Lifestyle Studios operates physical locations through the Food Network Kitchen in New York and the HGTV Studio in Knoxville, Tennessee. For more information, visit scrippslifestylestudios.com.