The upward trend seems to be run out of steam. The downward trend could recover.

The study of the financial figures underlines real difficulties to make profits. The strong downward revisions on EPS implies that we prefer a decreasing reversal on the security in the short term.

Graphically, the stock went through a period of rebound during the last sessions towards the GBp 357.5 medium-term resistance. The share should consolidate near this area. It could act as a stopping point of the upward movement. This scenario suggests a return to the GBp 300 support area which will be a bearish objective.

The upside seems limited as shown by fundamentals and technical configuration. In contact with the GBp 357.5 resistance, a movement of consolidation could return the stock towards the GBp 300 mid-term support. As a result, the most aggressive investors could take a short position near GBp 357.5 but they need to set a stop-loss above this resistance in of breakout.