Seamless Distribution Systems AB (publ) secures a major deal to become the strategic technology provider of Sudatel Group, who has operations in Senegal, Mauritania and Sudan. The order is for the entire SDS' Retail Value Management (RVM) suite including advanced analytics. This is the biggest deal in SDS history.

The agreement means that SDS becomes a strategic partner of Sudatel Group in its mission to drive growth through digitized sales and distribution. SDS's innovative RVM suite includes Distribution Management of Digital and Physical Products, Order & Payment fulfilment within the sales and distribution chain, Route & On-field Tracking of sales and service staff, Incentive Management, Digital Customer Onboarding through Omni-channel, as well as Business Intelligence Modules including advanced AI driven analytics allowing to maximize Sudatel's value creation through a well-managed sales channel. The order covering the installation of the Retails Value Management suite is worth SEK 25 million which will be taken as revenue in the coming quarters.

Additional orders for the implementation of the project will come from the local operators. Once the project is live Sudatel will annually place an order for support in the range of 25% of the installed value.