The Seb Group announces the appointment of Cyril Buxtorf as Executive Vice President.
A member of the Executive Committee, he joins the General Management Committee.
Seb recalls that Cyril Buxtorf joined the Group in 1997 and has built up "a wealth of experience, both in the markets and in the Business Units, over the past 26 years".
In 2010, he joined the Group's Business Units as General Manager of Home Care and Personal Care for 5 years, before moving on, in 2015, as General Manager of the EMEA/Grande Europe Continent.
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The world leader in Small Household Equipment, SEB S.A. relies on 35 flagship brands (Tefal, Seb, Rowenta, Moulinex, Krups, Lagostina, All-Clad, WMF, Emsa, Supor, etc.) and a broad product portfolio:
- cookware: frying pans, saucepans, pressure cookers, utensils, etc.;
- small culinary appliances: items for electric cooking (deep fryers, rice cookers, pressure cookers, etc.), beverage preparation (coffee makers, kettles, etc.) or food preparation (blenders, food processors, etc.);
- small non-culinary household appliances: linen care equipment (irons, steam generators, steamers, steamers, etc.), vacuum cleaners, fans, and personal care equipment (hairdressing and depilation appliances, etc.).
At the end of 2023, the group operated 41 manufacturing sites worldwide.
Net sales are distributed geographically as follows: Western Europe (34.1%), Europe/Middle East/Africa (15.2%), China (27.9%), Asia (7%), North America (10.9%) and South America (4.9%).
SEB S.A. 
