The board of directors of SEEC Media Group Limited announced that on 29 October 2021, the Company entered into a strategic cooperation agreement with Saturday Co. Ltd. Pursuant to the Strategic Cooperation Agreement, the Company and Saturday agreed to cooperate in various business areas, including but not limited to the multi-channel networks, digital marketing, advertising and B2B supply chain management. The Group and Saturday will coordinate their own resources, customers, contracted brand manufacturer and video platforms and cooperate with each other throughout the business flow.

Both parties intend to develop a comprehensive strategic cooperation on a long-term basis and will continue to adjust the scope of cooperation in response to the actual market conditions. The Group and Saturday shall enter into further agreement(s) and/or arrangement(s) when the detailed terms of the business cooperation are materialized. The Strategic Cooperation Agreement only sets out the preliminary cooperation framework of the parties thereto, and is subject to further agreement(s) and/or arrangement(s) to be entered into by the parties.

Where necessary, further announcement(s) will be made by the Company as and when appropriate in compliance with the relevant Rules Governing the Listing of Securities on The Stock Exchange of Hong Kong Limited.