ShiftPixy, Inc. announced the development of ordering apps designed to elevate customer engagement with Digital Food Brands (DFBs) – online-only restaurants that deliver to the customer doorstep. The ShiftPixy Labs apps will be uniquely branded for each DFB, and through the use of cutting-edge technology will allow customers with just a few clicks to easily browse menus, customize orders, add special instructions, track their delivery status in real time, pay for their meals and earn loyalty points all from their mobile devices. The new apps will be available for download on both iOS and Android devices.

Each DFB's individual app will have its own unique brand identity and harness a powerful loyalty program, such that each time a customer places an order, a portal to a “mini game” will be activated for 40 minutes, allowing the customer to play and earn loyalty points that can be redeemed for a variety of rewards, such as discounts on future orders, free menu items, early access to new menu items and promotions, and merchandise. Importantly, all ShiftPixy Labs Digital Food Brands will embrace first-party (restaurant-branded) delivery to make certain the entire cycle of customer engagement is protected and consistent, and customers will be able to reach ShiftPixy's support team via the chatbot at any time after an order has been placed.